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Ju-Yeon Lee


Ju-Yeon Lee is Associate Professor of Marketing and John and Deborah Ganoe Faculty Fellow at Iowa State University. Her research focuses on customer centricity, business-to-government (B2G) and business-to-business (B2B) relationships, and digital/online channels. Dr. Lee’s research has appeared in premier journals, including the Harvard Business Review, Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, and Journal of the Academy of Marketing Science. Her research was recognized with the Financial Times (FT) Responsible Business Education Award, and the Davidson Award. Her work was selected as a finalist for the AMA/MSI/H. Paul Root Award and the AMA-Responsible Research in Business and Management (RRBM)-EBSCO Award. Grants from the Marketing Science Institute have supported her research. She serves as an Area Editor at the Journal of the Academy of Marketing Science, where she was also honored with the Best Reviewer Award. She currently serves on the Editorial Review Board of the Journal of Marketing, the Journal of International Business Studies, and the Journal of Public Policy & Marketing. Dr. Lee has taught various marketing analytics and marketing strategy courses to undergraduate, MBA, and doctoral students.

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Ju-Yeon Lee
Iowa State University