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Vamsi Kanuri


Vamsi Kanuri is the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business. His research evaluates the performance and consumer welfare implications of marketing strategies within the domains of digital, services, and multichannel marketing using econometric, optimization, and machine learning techniques.

Prof. Kanuri’s research has appeared or forthcoming in leading marketing and management journals, including the Journal of Marketing, Journal of Marketing Research, MIS Quarterly, Production and Operations Management, Strategic Management Journal, and Harvard Business Review, among other journals, books, and popular press outlets. His research has been recognized with prestigious academic awards from the AMA, AMS, INFORMS, and Decision Sciences organizations for its impact on marketing practice. His research has been featured in several popular press outlets, including the NPR, Financial Times, Wall Street Journal, USA Today, Fortune Magazine, Media Post, Subscription Insider, Fox Business,, ScienceDaily, Association for Computing Machinery, and Nieman Journalism Lab. He frequently consults with companies on various marketing problems and builds statistical models that aid in managerial decision-making.

Prof. Kanuri currently teaches Marketing Decision Models in the undergraduate and MBA programs, and Applied Consumer Science in the Executive Education program. He has received the James Dincolo outstanding undergraduate marketing professor and Poets and Quants' 40 under 40 best MBA professor awards in recognition of his teaching.

Contact information

Vamsi Kanuri
University of Notre Dame​​​​​​​​​​​​​​