skip to content

Leveraging Talent, Tools and Artifical Intelligence in the Generation of Your Next BIG Research Idea

“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions.” (Albert Einstein)

Generating great research ideas is fundamental to scholars. In an ideal world, marketing scholars produce great answers to great questions with important implications to senior stakeholders. In this session, we translate ideation practices in leading science and technology companies to ideation recommendations for academic scholarship. The session is conceived as a one-hour tutorial on:

  1. How to I discover my own talent and how do I leverage it in research ideation?

  2. What tools can I employ in my ideation practices to come up with better research ideas?

  3. How can I best employ (Gen)AI to generate great research ideas?

The session participants will also get access to an online tool (Mural) where all the tools are stored for their own personal usage after the session is over.