Professor Fischer was selected as finalist for the prestigious 2020 AMA/Marketing Science Institute/H. Paul Root Award with his article (together with Samuel Stäbler, Tilburg University) “When Does Corporate Social Irresponsibility Become News? Evidence from More than 1,000 Brand Transgressions Across Five Countries“ (please click here for the video) that appeared in the Journal of Marketing in 2020. The MSI-Root Award recognizes the 2020 Journal of Marketing article judged to make the most significant contribution to the advancement of the practice of marketing.