Our Conference Activities
The Marketing Area as Organizer of Academic Conferences
We actively engage in the scientific discourse with other top researchers. For this purpose, the marketing area organizes conferences and symposia with national and international guest speakers. See below for upcoming and past conference activities of the Marketing Area.
Symposia Value Creation
The symposia on value creation in a changing customer and media environment face major issues of marketing in times of ongoing digitalization. If you wish more information on the symposia, please click here for the corresponding section on the website of our research initiative "Value Creation in a Changing Customer and Media Environment".
Hamburg-Cologne Marketing Camp
The Hamburg-Cologne Marketing Camp is a joined initiative of Marketing professors from the Universities of Hamburg and Cologne. The Marketing Camp aims at inviting a group of internationally well-known researchers and provides a platform for an intensive exchange on current research topics with its combination of presentations, discussions and personal talks. For the guest speakers of past Hamburg-Cologne Marketing Camps please refer to the Marketing Camp's website.
Members of the Marketing Area as Chairs and Presenters
In addition to own conferences, members of the marketing areas are chairs and presenters at numerous conferences all over the world.
Recent Conference Track Chairing (2015/16)
| Date | Track Chair | Title | Conference | Place |
|---|---|---|---|---|
| July, 15-18, 2015 | Marc Fischer | Marketing mix modeling | World Marketing Congress | Bari, Italy |
Recent Special Sessions (2015/16)
| Date | Session Chair | Title | Conference | Place |
|---|---|---|---|---|
| May, 26-29, 2015 | Reinartz, Werner | Creating effective integrated online and offline marketing | Annual Conference of the European Marketing Academy (EMAC) | Leuven, Belgium |
| May, 26-29, 2015 | Völckner, Franziska | What consumers believe about private label supply and how national brand manufacturers should react, Invited session: Spotlight on IJRM associate editors (with Sattler, H., Shehu, E., & Clement M.) | Annual Conference of the European Marketing Academy (EMAC) | Leuven, Belgium |
Recent Presentations at Academic Conferences (2015/16)
| Date | Presenter | Title | Conference | Place |
|---|---|---|---|---|
| November, 24, 2016 | Reinartz, Werner | Wie sag ich's meinem Kunden? Werbeinhalte und Werbewirkung [How do I explain it to my customer? Advertising content and advertising impact] | 43rd German Marketing Day | Leipzig, Germany |
| Sep, 26-27, 2016 | Stäbler, Samuel | When do journalists report negative news about a brand? An investigation across six countries | Annual Symposium on Quantitative Marketing | Tübingen, Germany |
| July, 6-9, 2016 | Becker, Maren | Window-dressing: Optimizing the brand communication strategy in TV advertising | 13th Marketing Dynamics Conference 2016 | Hamburg, Germany |
| July, 6-9, 2016 | Bruno, Hernán A. | The dynamic effects of prices paid in salesperson-mediated transactions: Evidence from a business-to-business market | 13th Marketing Dynamics Conference 2016 | Hamburg, Germany |
| June 23, 2016 | Wichmann, Julian | Big Data - Der Datenmenge Herr Werden [Big data - To overcome the plenty of data] | Annual Meeting of the Academic Partners ECR Germany 2016 | Cologne, Germany |
| June 16-18, 2016 | Edeling, Alexander | Budget allocation decision methods: Inferences from actual firm behavior | Marketing Science Conference | Shanghai, China |
| June 16-18, 2016 | Fischer, Marc | Managing advertising campaigns for new product launches in the automobile industry: An application at Mercedes-Benz | Marketing Science Conference | Shanghai, China |
| June 16-18, 2016 | Lennartz, Eric | Consumers' perception of price inflation | Marketing Science Conference | Shanghai, China |
| June 16-18, 2016 | Stäbler, Samuel | When do journalists report negative news about a brand? An investigation across six countries | Marketing Science Conference | Shanghai, China |
| May 24-27, 2016 | Edeling, Alexander | Does market share matter? Insights from 40 years of empirical research | Annual Conference of the European Marketing Academy (EMAC) | Oslo, Norway |
| May 24-27, 2016 | Ptok, Anette | Can you operationalize marketing and sales related constructs with COMPUSTAT’S SGA (Selling, General, and Administrative Expenses)? | Annual Conference of the European Marketing Academy (EMAC | Oslo, Norway |
| May 24-27, 2016 | Becker, Maren | Is authentic advertising more effective? | Annual Conference of the European Marketing Academy (EMAC) | Oslo, Norway |
| Apr, 14-16, 2016 | Stäbler, Samuel | The impact of CSR news on customer brand perception and stock return | Conference on the Impact of Corporate Social Responsibility | Winston-Salem, USA |
| Feb, 22-24, 2016 | Reinartz, Werner | Building effective TV ads. The role of content | Data, Disruption, and the Transforming Media Landscape | New York, USA |
| November, 3-7, 2015 | Backhaus, Max | Brand damage from corporate social irresponsibility - Does it matter? | Annual Society of Marketing Advances (SMA) | San Antonio, USA |
| September, 21-22, 2015 | Lennartz, Eric | Consumers' perception of price inflation | Annual Symposium on Quantitative Marketing | Münster, Germany |
| July, 30-31, 2015 | Kumar, V., & Reinartz, Werner | Creating and communicating enduring customer value | MSI Conference: Frontiers in Marketing | Boston, USA |
| July, 17-18, 2015 | Becker, Jan-Michael | Weighted partial least squares - A new method to account for sampling weights in PLS path modeling | International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users | Seville, Spain |
| July, 17-18, 2015 | Schlittgen, Rainer, Ringle, Christian M., Sarstedt, Marco, & Becker, Jan-Michael | Segmentation of PLS path models by iterative reweighted regressions | International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users | Seville, Spain |
| July, 15-18, 2015 | Fischer, Marc, Edeling, Alexander, & Albers, Sönke | Budget allocation decision rules: Insights from actual firm behavior | World Marketing Congress | Bari, Italy |
| June, 18-20, 2015 | Elsner, Mark, Eisenbeiss, Maik, & Reinartz, Werner | The impact of online review content on sales | Marketing Science Conference | Baltimore, USA |
| June, 10-12, 2015 | Backhaus, Max & Fischer, Marc | Brand damage from corporate social irresponsibility - Does it matter? | Theory & Practice in Marketing Conference | Atlanta, USA |
| June, 10-12, 2015 | Fischer, Marc | Managing integrated advertising campaigns for new product launches | Theory and Practice in Marketing Conference | Atlanta, USA |
| May, 26-29, 2015 | Eisenbess, Maik Käuferle, Monika, & Reinartz, Werner | Understanding cross-channel effects in dual-distribution channel environment | Annual Conference of the European Marketing Academy (EMAC) | Leuven, Belgium |
| May, 26-29, 2015 | Eppmann, René, Bekk, Magdalena, Klein, kristina, & Völckner, Franziska | Play with me! - How gamification influences customer-based brand equity | Annual Conference of the European Marketing Academy (EMAC) | Leuven, Belgium |
| May, 26-29, 2015 | Klein, Kristina | Serious games as recruiting tool for the millenial generation | Annual Conference of the European Marketing Academy (EMAC) | Leuven, Belgium |
| May, 12-14, 2015 | Backhaus, Max | Dynamic effects of brand crisis events - Does the cause of crisis matter? | Academy of Marketing Science Annual Conference | Denver, USA |
| May, 1-3, 2015 | Stäbler, Samuel | Unethical corporate behavior and customer brand perception - A cross-cultural study | Inequality, Trust & Ethics: Insights from Economics & Behavioral Ethics Conference | London, UK |
| January, 8-10, 2015 | Fischer, Marc, & Hornig, Tobias | How useful are brand valuation methods? A validation study | Marketing Strategy Meets Wall Street IV | Singapore, Singapore |
| January, 8-10, 2015 | Himme, Alexander, & Fischer, Marc | Brand and customer value: 20 years of brand valuation - What do we learn from 38,000 brand values? | Marketing Strategy Meets Wall Street IV | Singapore, Singapore |