Küpper, D., Klein, K., & Völckner, F. (2019). Gamifying Employer Branding: An Integrating Framework and Research Propositions for a New HRM Approach in the Digitized Economy. Human Resource Management Review, forthcoming.
Refereed Conference Proceedings
Küpper, D., Klein, K., & Völckner, F. (2018). The Impact of Serious Games on Companies‘ Employer Brand Equity. Proceedings of the 47th Annual Conference of the European Marketing Academy, Glasgow, United Kingdom.