Selected Publications (Peer-reviewed)
Fritze, M. P., Marchand, A., Eisingerich, A., and Benkenstein, M. (2020) "Access-based services as substitutes for material possessions: The role of psychological ownership" Journal of Service Research, 23(3), 368-385.
Holmqvist, J., Wirtz, J., and Fritze, M. P. (2020) "Luxury in the digital age: A multi-actor service encounter perspective" Journal of Business Research, forthcoming.
Wirtz, J., Holmqvist, J., and Fritze, M. P. (2020) "Luxury services" Journal of Service Management, forthcoming.
Eisingerich, A. B.*, Marchand, A.*, Fritze, M. P.*, and Dong, L.* (2019) "Hook vs. hope: How to enhance customer engagement through gamification" International Journal of Research in Marketing, 36(2), 200-215. [*Equal contribution]
Fritze, M., Gänser-Stickler, G., Türk, S. and Zhao, Y. (2019), "”F*ck off Google”: Protest against Google Campus Berlin", The CASE Journal, Vol. 15 No. 6, 669-688.
Khan, G. F., Sarstedt, M., Shiau, W.-L., Hair, J. F., Ringle, C. M., and Fritze, M. P. (2019) "Methodological research on partial least squares structural equation modeling (pls-sem): An analysis based on social network approaches" Internet Research, 29(3), 407-427.
Fritze, Martin P., Eisingerich, Andreas B., & Martin Benkenstein (2018) "Digital transformation and possession attachment: examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies" Electronic Commerce Research, 18(2), 1-27.
Fritze, M. P., Urmetzer, F., Khan, G., Sarstedt, M., Neely, A. & Schaefers, T. (2018) "From goods to services consumption: A social network analysis on sharing economy and servitization research" Journal of Service Management Research, 3(1), pp. 3-16.
Fritze, M.P. (2017). "Like a rolling stone? Investigating consumption values and the spillover effect of peer-to-peer sharing" International Journal of Business Environment, 9(4), 324-355.
Selected Conference Presentations (Peer-reviewed)
Marchand, A., Fritze, M. P., Eisingerich A. B., & Dong, L. (2019). Gamification principles to enhance customer engagement and stimulate purchase: More than mere compulsion. 48th EMAC Annual Conference, Hamburg, Germany, forthcoming.
Fritze, M. P., Holmqvist, J., & Wirtz, J. (2019). Luxury services. 2019 Frontiers in Service Conference, Singapore, forthcoming.
Fritze, M. P. & Schaefers, T. (2019). Me or we? The effects of independent and interdependent self-construal on access-based service use. 2019 Frontiers in Service Conference, Singapore, forthcoming.
Fritze, M. P., Ozanne, J., Davis, B., & Peck, J. (2019). Building and testing a theory of territoriality through tactical urbanism. 2019 Transformative Consumer Research Conference, Tallahassee, USA, forthcoming.
Fritze, M. P., Eisingerich, A. B., & Benkenstein, M. (2018). Don’t fight the power – Employing psychological ownership to increase sharing service consumption. Paper presented at the 2018 Summer AMA Conference, Boston, USA. *Best paper award in the Services Marketing Track
Fritze, M. P., Urmetzer, F., Leyer, M. & Neely, A. (2018). Servitization – The holy grail? Considering the strategic threats of servitization. 2018 SERVSIG Conference, Paris, France.