Selected Publications (Peer-reviewed)
Fritze, Martin P., André Marchand, Andreas B. Eisingerich, and Martin Benkenstein (2020), "Access-based services as substitutes for material possessions: The role of psychological ownership," Journal of Service Research, 23 (3), 368-385.
Eisingerich, Andreas B., André Marchand, Martin P. Fritze, and Lin Dong (2019), "Hook vs. hope: How to enhance customer engagement through gamification," International Journal of Research in Marketing, 36 (2), 200-215.
Wirtz, J., Fritze, M. P., Jaakkola, E., Gelbrich, K., & Hartley, N. (2021). "Service products and productization," Journal of Business Research, 137, 411-421.
Holmqvist, J., Wirtz, J., & Fritze, M. P. (2020). "Luxury in the digital age: A multi-actor service encounter perspective," Journal of Business Research, 121, 747-756.
Wirtz, Jochen, Jonas Holmqvist, and Martin P. Fritze. (2020), "Luxury services," Journal of Service Management, 31(4), 665-691.
Selected Conference Presentations (Peer-reviewed)
Marchand, André, Martin P. Fritze, Andreas B. Eisingerich, and Lin Dong (2019), “Gamification principles to enhance customer engagement and stimulate purchase: More than mere compulsion,” 48th EMAC Annual Conference, Hamburg, Germany, forthcoming.
Fritze, Martin P., Jonas Holmqvist, and Jochen Wirtz (2019), “Luxury services,” 2019 Frontiers in Service Conference, Singapore, forthcoming.
Fritze, Martin P., and Tobias Schaefers (2019), „Me or we? The effects of independent and interdependent self-construal on access-based service use,” 2019 Frontiers in Service Conference, Singapore, forthcoming.
Fritze, Martin P., Julie L. Ozanne, Brennan Davis, and Joann Peck (2019), “Building and testing a theory of territoriality through tactical urbanism,” 2019 Transformative Consumer Research Conference, Tallahassee, USA, forthcoming.
Fritze, Martin P., Andreas B. Eisingerich, and Martin Benkenstein (2018), “Don’t fight the power – Employing psychological ownership to increase sharing service consumption,” Paper presented at the 2018 Summer AMA Conference, Boston, USA.
Fritze, Martin P., Florian Urmetzer, Michael Leyer, and Andy Neely (2018), “Servitization – The holy grail? Considering the strategic threats of servitization,” 2018 SERVSIG Conference, Paris, France.