Research Seminar Series of the Marketing Department
Chair of Prof. Dr. Franziska Völckner
Summer Semester 2026
| Date, Time | Speaker | Topic |
|---|---|---|
| May 7th, 2026, 2:00 pm - 3:30 p.m., room 3.14* | Prof. Dr. Marnik Dekimpe Tilburg University, KU Leuven | “EV Charging Availability and Grocery Store Performance” |
| May 21th, 2026, 2:00 p.m. - 3:30 p.m., room 3.14* | Prof. Dr. Kristin Diehl, University of Southern California Marshall School of Business | “Best for Last? (Re)examining How People Sequence Positive Hedonic Experiences” |
| July 04th, 2026, 2:00 p.m. - 3:30 p.m., room 7.14* | Prof. Dr. Jochen Hartmann, Technische Universität München | “Music Marketing with Generative AI” |
*Universitätsstr. 24, WiSo-High-Rise
Please note that all presentations are open for professors and PhD candidates of the WiSo faculty.
Chair of Prof. Dr. Werner Reinartz
Winter Semester 25/26
| Date, Time | Speaker | Topic |
|---|---|---|
| October 30, 2025, 2:00 pm - 3:30 p.m., room -1.501, SHS* | Ass. Prof. Dr. Sebastian Gabel Rotterdam School of Management | “The Market Basket Transformer: A New Foundation Model for Retail” |
| November 20, 2025, 2:00 p.m. - 3:30 p.m., room -1.501, SHS* | Ass. Prof. Dr. Alina Ferecatu, Rotterdam School of Management | “Setting privacy risk budgets in online experiments” |
| December 04, 2025, 2:00 p.m. - 3:30 p.m., room -1-501, SHS* | Ass. Prof. Dr. Johannes Kasinger, Tilburg University | “The Pass-Through of Retail Crime” |
| January 15, 2026, 2:00 p.m. - 3:30 p.m., room -1-501, SHS* | Prof. Dr. Renana Peres, Hebrew University of Jerusalem | “Color Analytics for Data-Driven Brand Communications” |
SHS* = Sibille-Hartmann-Str. 2-8, Zollstock
BFS* = Bernhard-Feilchenfeld-Str. 9, Zollstock
Please note that all presentations are open for professors and PhD candidates of the WiSo faculty.
Chair of Prof. Dr. Hernán Bruno
Summer Semester 2025
| Date, Time | Speaker | Topic |
|---|---|---|
| Thursday, April 10, 2025, 2:00 pm - 3:30 p.m., room -1.501, SHS* | Prof. Dr. Stefan Feuerriegel Ludwig-Maximilians-Universität, München | Causal ML for better management decisions |
| Thursday, May 15, 2025 2:00 p.m. - 3:30 p.m., room -1.501, SHS* | Ass.-Prof. Martina Pocchiari, Ph.D. Esade Ramon Llull University, Barcelona | Online Review Updating: Prevalence and Implications for Platforms and Businesses |
| Thursday, June 26, 2025 2:00 p.m. - 3:30 p.m., room -1-501, SHS* | Prof. Paulo Albuquerque, Ph.D. INSEAD, Fontainebleau | Motivating Consumer Choice for Longer Subscription Contracts |
* SHS = Sibille-Hartmann-Str. 2-8, Zollstock
Please note that all presentations are open for professors and PhD candidates of the WiSo faculty.
Chair of Prof. Dr. Marc Fischer
Winter Semester 2024/25
| Date, Time | Speaker | Topic |
|---|---|---|
| Thursday, November 14, 2024, 2:00 pm - 3:30 p.m., room -1.501, SHS* | Prof. Min Ding, PhD Pennsylvania State University | Logical Creativity Theory Meets GenAI: A Structured Approach to Enhanced Ideation |
| Thursday, November 21, 2024 2:00 p.m. - 3:30 p.m., room -1.501, SHS* | Prof. Harald van Heerde, PhD University of New South Wales, Sydney | Driving Music Demand in the Age of Streaming: Understanding the Effectiveness of Curated Playlists |
| Thursday, November 28, 2024 2:00 p.m. - 3:30 p.m., room -1-501, SHS* | Prof. Francesca Sotgiu, PhD Vrije Universiteit Amsterdam | From Washing to Hushing: Brand Ecosystem Positioning Strategies and Their Impact on Social Media Engagement |
| Thursday, December 12, 2024 2:00 p.m. - 3:30 p.m., room -1-501, SHS* | Assistant Prof. Anika Schumacher, PhD Grenoble Ecole de Management | The Perceived Time-Unboundedness of Caregiving Responsibilities: Why Caregivers Are Less Likely to Choose Leisure |
* SHS = Sibille-Hartmann-Str. 2-8, Zollstock
Please note that all presentations are open for professors and PhD candidates of the WiSo faculty.
Chair of Prof. Dr. Franziska Völckner
Summer Semester 2024
| Date, Time | Speaker | Topic |
|---|---|---|
| April 25, 2024, 2:00 pm - 3:30 p.m., room -1.501, SHS* | Prof. Dipayan Biswas, PhD University of South Florida (Tampa) Muma College of Business | “Did AI Design This Product? Generative AI, Product Design, and Sensory Perceptions" |
| May 02, 2024, 2:00 p.m. - 3:30 p.m., room -1.501, SHS* | Prof. Peter Ebbes, PhD HEC Paris | ““Leveraging repeated marketing interventions for effective targeting/personalization” |
| June 13, 2024, 2:00 p.m. - 3:30 p.m., room -1-501, SHS* | Prof. Dr. Simone Wies Goethe University Frankfurt | “Heeding the Lessons of Failures: The Impact of Innovation Flops on Parent Brand Sales" |
* SHS = Sibille-Hartmann-Str. 2-8, Zollstock
Please note that all presentations are open for professors and PhD candidates of the WiSo faculty.