skip to content

Bachelorseminar Fiktion, virtuelle Realität, Realität – Bedeutung von Erlebnissen im Marketing

Seminar (14266.0103)

Instructor: Paula Liebig

Dates, time and room: see KLIPS

Before registering, please make sure that you can attend at all course dates. Attendance at the kick-off session as well as during presentation is mandatory to pass the course.

IMPORTANT: Please note that participants admitted to the Bachelor seminar must register for the exam in Klips. We will inform you of the binding registration / deregistration deadline for the examination in good time as soon as it has been approved by the examination office. Failure or delay in exam registration will result in exclusion from the course. 


The aim is to provide in-depth knowledge on current issues in empirical research on topics within digital marketing and data protection. The aim is to introduce students in particular to empirical research work from international journals. Furthermore, students should be prepared for the requirements of a bachelor thesis by writing a scientific paper. Finally, the seminar serves to develop the students' communication skills. In addition to a lecture, we consider active participation in the seminar and the lively exchange of information among students to be important prerequisites for the training of these skills.

 From the seminar participants we expect interest in working on marketing-specific topics, a high level of motivation and the willingness to work in a strong team. 

Further information see syllabus.


The examination consists of two parts:

•           Academic paper on a specific topic (seminar thesis),
•           Presentation and discussion of an empirical research article.

Die Prüfungsleistung besteht aus zwei Teilen:

•           Wissenschaftliche Arbeit über ein bestimmtes Thema (Seminararbeit),
•           Präsentation und Diskussion einer wissenschaftlichen Studie.

Studenten erhalten eine Gesamtnote basierend auf der Seminararbeit, der Präsentation und der Beteiligung an der Diskussion.


Learning Objectives

  • Deeper understanding of a specific topic within the module group/major Marketing,

  • Preparation for the requirements of a bachelor thesis,

  • Development of basic skills to write an academic paper,

  • Critical assessment of academic literature,

  • Ability to discuss scientific topics,

  • Communication and presentation in management-oriented communication situations.

Additional Information

The syllabus and the course topics can be found here.