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Bachelor Seminars within the Marketing Area

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Bachelor Seminars in the Summer Semester 2021

Bachelor Seminars in the Winter Semester 2020/21

  • Marketing Analytics für Marketingentscheidungen
  • Digitales Marketing und Datenschutz
  • Digital Readiness: Measurement and Management