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Bachelor Seminars within the Marketing Area

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Bachelor Seminars in the Winter Semester 2021/22

Bachelor Seminars in the Summer Semester 2021

  • New Product Management (Lehrstuhl Prof. Dr. Fischer)
  • Speech and Text Analysis in Marketing Communication (Lehrstuhl Prof. Dr. Reinartz) 
  • Aktuelle Themen in Digital Marketing und Marketing Analytics (Lehrstuhl Prof. Dr. Völckner)