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Bachelor Seminars within the Marketing Area

The Marketing Area offers several Marketing Seminars every semester. You can find a list of current seminar topics below. Please click on the individual topic for more information on the seminar.

Bachelor Seminars in the Winter Semester 2020/21

Bachelor Seminars in the Summer Semester 2020

  • Aktuelle Themen in Digital Marketing und Marketing Analytics
  • Marketing in a Digital Age
  • Digital Readiness: Measurement and Management