The pages of the University of Cologne are optimized to be viewed with JavaScript activated. To use all of the features of this site, please enable JavaScript in your browser.
skip to content
University of Cologne
Insert search term
Find
Faculty of Management, Economics and Social Sciences
Marketing Area
Main Navigation. Note: please use tab key to jump to the menu items.
Home
Team
Overview Team
close
Marc Fischer
Werner Reinartz
Franziska Völckner
Hernán A. Bruno
André Marchand
Martin P. Fritze
Monika Imschloss
Jan-Michael Becker
Magdalena Bekk
Alexander Edeling
Thomas Scholdra
Dr. Julian Wichmann
Offices
Library
Doctoral Students
Adjunct Lecturers
Hon.-Prof. Dr. Peter Linzbach
Dr. Markus Pfeiffer
Hon.-Prof. Dr. Christian Glasmacher
Student Assistants
Emeriti
Academic Alumni
Research
Overview Research
close
Publications
Marc Fischer
André Marchand
Werner Reinartz
Franziska Völckner
Hernán A. Bruno
Martin P. Fritze
Monika Imschloss
Jan-Michael Becker
Magalena Bekk
Alexander Edeling
Vanessa Junc
Awards
Alexander Edeling
Marc Fischer
Werner Reinartz
Franziska Völckner
Hernán A. Bruno
Monika Imschloss
Magdalena Bekk
Vanessa Junc
Conference Activities
Seminar Series
Marketing Area Report
Digital Transformation
DFG Research Unit
Contact
Marketing Camp 2020
Agenda, Speakers' Profiles and Venue
Registration
Venue
Students
Overview Students
close
Bachelor
Courses
Thesis
Master
Courses
Thesis
PhD
Services
Letter of Recommendation
Accreditation and Transfer of Credits
Talent Programs
Circle of Excellence in Marketing (CoEM)
"ZMM" (Center for Brand Management and Marketing)
Job Offers
Library
Job offers
Overview Job offers
close
Doctoral Students
Student Assistants
Tutor Assistants
External Job offers
skip to content
jump to the menu of the subpages
you are here:
Marketingarea
Show subpages
Home
Team
Research
Students
Job offers
Students
Show subpages
Bachelor
Master
PhD
Services
Talent Programs
Job Offers
Library
Master
Show subpages
Courses
Thesis
Courses
Show subpages
Major Module I
Major Module II
Major Module III
Major Module IV
Major Module V
Major Module VI
Major Module Marketing Seminars I & II
Selected Issues in Marketing I
Selected Issues in Marketing II
Selected Issues in Marketing III
Digital Transformation I
Management Skills
CEMS Case Studies in Marketing
Selected Issues in Marketing III
Pricing
Consumer Psychology and Behavior
Selected Issues in Marketing III
For the module Selected Issues in Marketing III, the Marketing Area offers the following courses:
Pricing
Consumer Psychology and Behavior