M. Sc. Andrea Schöndeling
- Customer Inspiration
- Social Media and Influencer Marketing
- Empirical generalizations (meta-analyses)
Andrea Schoendeling works as a teaching assistant at the Chair of Marketing and Brand Management. She is a doctoral student of Prof. André Marchand and worked as a research assistant at his professorship for Marketing and Digital Environment from 2017 to 2020 before he accepted the position as director of the Institute for Service and Relationship Management at Leipzig University. Andrea Schoendeling holds a Master of Science in Business Administration with Major Marketing and Minor Economics of the University of Muenster. She has worked as a student assistant at the Department of Marketing and Media Research of the University of Muenster and gained practical experience in various internships, in product marketing, strategic marketing and customer management.
- Supervision of Bachelor and Master Theses
- Master Course "Marketing of Digital Innovations" (Winter Semester)