Carina Töller

Research Interests

•    Consumer Behavior
•    Digital Marketing

Curriculum Vitae

Carina Töller is a doctoral student at the Department of Marketing and Brand Management since September 2025. She graduated from the University of Cologne in 2024 with a master’s degree in Business Administration, majoring in Marketing. Moreover, during her studies, she gained research experience as a student assistant at the Department of Marketing and Brand Management, as well as practical experience through internships in strategic product marketing and brand management.

Responsibilities

Administrative responsibilities

• Appraisal interviews for letters of recommendation by Prof. Dr. Völckner
• ZMM and ZMM+ program (www.zmm.uni-koeln.de)

Teaching responsibilities

• Exercise of the master course „ Applied Digital Marketing and Business Analytics“
• Supervision of bachelor and master theses