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M. Sc. Denise Küpper

Research Interests

  • Serious games
  • Employer branding
  • Digital branding

Curriculum Vitae

Denise Küpper is a doctoral student at the Department of Marketing and Brand Management since August 2015. She attained her bachelor's and master's degree in business administration from the University of Cologne, where she majored in marketing. During the course of her master studies, she spent an exchange semester at the Rotterdam School of Management, Erasmus University, in the Netherlands. She has gained practical experience in various internships in product marketing, category management, and financial controlling.


Administrative Responsibilities

Teaching Responsibilities

  • Exercise of the master course "Brand Management" (summer semester)
  • Supervision of topics in bachelor and master seminars (winter semester)
  • Supervision of bachelor and master theses