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M. Sc. Jens Paschmann

Research Interests

The position is integrated in the DFG (Deutsche Forschungsgemeinschaft) research unit “Marketing of Products in the Age of Digital Social Media”. Within this group, his research focuses on understanding consumer behavior and the impact of marketing decisions in digital environments.

  • Gamification
  • Customer Engagement
  • Data Privacy

Curriculum Vitae

Jens Paschmann is a doctoral student at the Department of Marketing and Brand Management at the University of Cologne since May 2018. He graduated from the University of Münster with a Master’s Degree in Psychology. During his Bachelor and Master studies, he gained practical experience in various fields such as consulting, online marketing, human resource management, management diagnostics, and telecommunications.


Administrative Responsibilities

  • Editoral staff of the Marketing Area Report
  • Appraisal interviews for letters of recommendation by Prof. Dr. Völckner

Teaching Responsibilities

  • Supervision of seminars at the bachelor and master level
  • Supervision of bachelor and master theses