Research Interests

• Digital Transformation
• Consumer perception of numerical markers and statistics
• Sustainability, consumer and social well-being

Curriculum Vitae

Julia Reinhard is a doctoral student at the Chair for Marketing and Digital Environment since November 2015. She holds a Master of Science in Business Administration with Major Marketing and Minor Economic and Social Psychology of the University of Cologne. She has worked as a student assistant at the chair of Marketing and Market Research of the University of Cologne, and interned in advertising, market research, and ecological economy research. 

Responsibilities

Administrative responsibilities

• Contact person for bachelor and master theses
• Letter of Recommendation
• Website maintenance

Teaching responsibilities

• Supervision of bachelor and master theses
• Exercise of the master course "Value Creation in the Digital World" (summer semester)
• Bachelorseminar (various topics)