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M. Sc. Julia Reinhard

Research Interests

  • Digital Transformation
  • Consumer perception of numerical markers and statistics
  • Sustainability, consumer and social well-being

Curriculum Vitae

Julia Reinhard is a doctoral student at the Chair for Marketing and Digital Environment since November 2015. She holds a Master of Science in Business Administration with Major Marketing and Minor Economic and Social Psychology of the University of Cologne. She has worked as a student assistant at the chair of Marketing and Market Research of the University of Cologne, and interned in advertising, market research, and ecological economy research. 


Administrative responsibilities

  • Contact person for bachelor and master theses
  • Letter of Recommendation
  • Website maintenance

Teaching responsibilities

  • Supervision of bachelor and master theses
  • Exercise of the master course "Value Creation in the Digital World" (summer semester)
  • Bachelorseminar (various topics)