Research Interests

• Digital Marketing
• Market Research
• Pharmaceutical Marketing

Curriculum Vitae

Philip Pollmann-Schweckhorst has been a doctoral student at the Chair for Marketing and Market Research since March 2019. He graduated from the University of Cologne with a Master's Degrees in Business Administration majoring in Marketing. He also studied one semester International Management at the University of Texas at Dallas, USA. Philip Pollmann-Schweckhorst has gained valuable working experiences in nationally and internationally operating consulting firms, in a marketing agency as well as in the automotive industry.

Responsibilities

Administrative Responsibilities

• Administrative support of the CEMS master programme

Teaching Responsibilities

• Supervision of bachelor and master theses
• Supervision of business projects
• Exercise "Services and Media Marketing"
• Exercise "Methods of Marketing Mix Management"