Research Interests

My position is integrated in the DFG research unit „Marketing of Hedonic Media Products in the Context of Digital Social Media“. Within this group, my research focuses on movie marketing and the valuation of bestseller brands.

Curriculum Vitae

Rouven Schwerdtfeger is a doctoral student at the Department of Marketing and Brand Management since March 2015. He completed his bachelor studies at the University of Tuebingen where he majored in Economics and Business Administration. Furthermore, he studied Business Administration at the University of Passau. During the course of his studies, he spent an exchange semester at the University of Hong Kong and one at the Indian Institute of Technology in Chennai, India.

Responsibilities

Administrative Responsibilities

• ZMM and ZMM+ program
• Editoral staff of the Marketing Area Report

Teaching Responsibilities

• Supervision of master and bachelor seminars in brand management
• Supervision of master and bachelor theses