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Prof. Dr. Franziska Völckner

Photo: ©Lisa Beller

Research Interests

Prof. Dr. Völckner employs an empirical and quantitative research approach. Her research interest and expertise focus on understanding marketing phenomena and supporting marketing decision-making in a changing customer and business environment due to (1) the digital transformation as well as (2) climate change and resource depletion. Her current work focuses on the subjects of marketing in the context of digital (social) media, brand management, customer experience management, and sustainability in marketing & green consumption. Her work has been published in leading academic journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, MIS Quarterly, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research. Prof. Dr. Völckner is a member of the Editorial Review Boards at Journal of Marketing and International Journal of Research in Marketing. She is principal investigator and deputy speaker of the DFG Research Unit 1452 “Marketing of products in the age of digital social media.” In terms of research productivity, she has been ranked among the top 10% of scholars in business administration in German-speaking countries in terms of time-adjusted publication rate (Handelsblatt 2014 overall ranking “Lebenswerk”) and number 17 of all researchers in business administration under 40 years (Handelsblatt 2014 ranking “Forscher unter 40”). She is the winner of the 2018 Female Career Award HEC Lausanne, the 2011 VHB Best Paper Award, and the 2008 Young Academics VHB Best Paper Award.

Curriculum Vitae

Franziska Völckner is a Professor of Marketing at the University of Cologne. Furthermore, she is co-director of the Institute of Trade Fair Management at the University of Cologne (Institut für Messewirtschaft). Also, she is principal investigator and deputy speaker of the DFG Research Unit 1452 “Marketing of products in the age of digital social media.” Her research interest and expertise focus on understanding marketing phenomena and supporting marketing decision-making in a changing customer and business environment due to the digital transformation as well as climate change and resource depletion. She received her doctoral degree and her habilitation from the University of Hamburg, Germany. Prof. Dr. Völckner is a regular Visiting Scholar at UNSW Business School, Sydney, Australia. She is a member of the University Council (Hochschulrat) of the University of Cologne. Also, she is currently academic director of the B.Sc. Business Administration program at the University of Cologne. In terms of teaching, she received the Albertus-Magnus Teaching Award of the Faculty of Management, Economics and Social Sciences, University of Cologne, in 2011 and 2013.

Business Expertise

Prof. Dr. Franziska Völckner has worked with several international companies, such as Henkel, L’Oréal, McKinsey & Company, Batten & Company, Young & Rubicam (now VMLY&R), and YouGov. Furthermore, she is co-director of the Institute of Trade Fair Management at the University of Cologne (Institut für Messewirtschaft) and serves on the managing board of the Center for Brand Management and Marketing (ZMM – Zentrum für Markenmanagement und Marketing) and on the editorial advisory board of the business journal Markenartikel.