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Dr. Jan-Michael Becker

Research Interests

My research interests focuses on data analytics, structural equation modeling (SEM) and measurement theory as well as digital marketing, e-commerce and bridging marketing and IS problems.

Curriculum Vitae

Jan-Michael Becker is an assistant professors in the habilitation system (Akademischer Rat) at the University of Cologne in the Department of Marketing and Brand Management. He received his doctoral degree in Marketing from the University of Cologne and his diploma in Information Systems from the University of Hamburg, Germany. He has been a visiting scholar at Georgia State University, Atlanta, USA and at University of Waikato, Hamilton, New Zealand. He has taught as a guest lecturer at the University of Tübingen, Germany.

His research has been published in several premier academic journals, including Information Systems ResearchMIS QuarterlyLong Range Planning, Journal of Business Research, Psychometrika, Nature Human Behaviour and Marketing Letters.

He is a co-developer of the SmartPLS software application for modeling structural equation models with Partial Least Squares path modeling.

He teaches master and bachelor level courses on digital marketing, marketing analytics, marketing management and price management.


Administrative Responsibilities

  • Contact person for the content management of the joint homepage of the Marketing Area
  • Recruitment of student assistants

Teaching Responsibilities

  • Supervision of bachelor and master theses
  • Price management
  • Bachelor seminars
  • Master seminars and business projects
  • Doctoral seminars

Reviewing Activities

Ad-hoc reviewer for

  • Information Systems Research
  • MIS Quarterly
  • Long Range Planning
  • Journal of Business Research
  • Business & Information Systems Engineering (BISE)
  • The DATA BASE for Advances in Information Systems
  • Computational Statistics and Data Analysis
  • European Journal of Marketing
  • European Management Journal
  • Internet Research
  • Behaviourmetrika
  • Several conferences (e.g., ICIS, EMAC, AMA, AMS, etc.)