Joep van der Plas

Research Interests:

• Marketing Models
• Retailing
• Branding
• Marketing Strategy
• Sustainability

Curriculum Vitae

Joep van der Plas is a Postdoctoral Researcher and Akademischer Rat at the Chair of Marketing and Brand Management at the University of Cologne. Before joining the University of Cologne in 2026, he received his doctoral degree from Tilburg University and worked as a postdoctoral researcher at Eindhoven University of Technology. His work is regularly presented at marketing conferences and has been published in academic journals such as the International Journal of Research in Marketing and the Journal of Retailing, as well as in trade journals such as Adformatie and ESB.

Administrative Responsibilities

• CEMS selection interviews

Teaching Responsibilities

• Lecture and exercise “Marketing Models for Brand Managers”
• Exercise “Applied Marketing and Business Analytics – A Case-Based Course”
• Supervision of Master’s and Bachelor’s theses