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Dr. Julia Reinhard

Research Interests

  • Corporate Social and Digital Responsibility
  • Consumer Perception of Numerical and Visualized Data
  • Transformative Consumer Research and Consumer Well-being

Curriculum Vitae

Julia Reinhard is a postdoctoral researcher at the Chair of Marketing and Digital Environment since February 2022. Her research interests focus on transformative consumer research and decision making in digital environments. She presented her research at the leading marketing and consumer research conferences including the ISMS Marketing Science and the Association of Consumer Research Conference.

Julia received her doctoral degree from the University of Cologne in 2022. She studied Business Administration during her Bachelor at the Georg-August University Göttingen and the Lisbon School of Economics and Management, Portugal, and graduated from the University of Cologne with a Master’s Degree in Business Administration, majoring in Marketing and Economic Psychology. She gained practical experience through internships in advertising, market research, and ecological economy research. 

Responsibilities

Administrative responsibilities

  • Contact Person for Bachelor and Master Theses
  • Contact Person for the Center for Crediting Foreign Examinations
  • Letter of Recommendation

Teaching responsibilities

  • Supervision of Bachelor’s and Master’s Theses
  • Master Course: “Digital Strategy and Marketing”
  • Bachelor Seminar: “Marketing for Social Change – Current Topics in Consumer and Social Well-being”