Prof. Dr. Monika Imschloss
- Consumer Behavior
- Multi-Sensory Marketing
- Shopper Marketing
Dr. Monika Imschloß has been IFH Junior-Professor of Marketing and Retailing at the University of Cologne since April 2015. She graduated from the University of Würzburg in 2010 with a diploma in psychology. Thereafter, she joined the Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim as a doctoral student. Dr. Imschloß completed her doctoral studies with her dissertation on multi-sensory marketing and received her Ph.D in Marketing from the University of Mannheim in 2014. Prior to joining the Department of Retailing and Customer Management at the University of Cologne, she was a visiting scholar at Professor Norbert Schwarz at the Dornsife Mind & Society Center of the University of Southern California (USC) in Los Angeles.
Dr. Imschloß has completed management internships with Merck in Thailand, BASF in Indonesia, and has worked as assistant to the CEO/CFO for Siemens Ltd. in Nigeria.