Chair of Marketing and Brand Management
The work of the Chair of Marketing and Brand Management is characterized by an empirical-quantitative and internationally oriented research and teaching approach, focusing on the challenges and opportunities arising from the transformation of the economy and society due to digitalization, AI-driven disruptions, resource scarcity, and climate change. Key areas of activity include digital technologies and platforms, virtual and augmented reality, brand and customer experience management, and sustainable consumption. In our work, we typically use large datasets and/or lab and field experiments.
Current cooperation partners of the WiSo Career Service and the Chair of Marketing and Brand Management:
Deichmann
