Research Interests

Franziska Völckner employs an empirical and quantitative research approach. Her research interest and expertise focus on understanding marketing phenomena and supporting marketing decision-making in a changing customer and business environment due to (1) the digital transformation as well as (2) climate change and resource depletion. Her current work focuses on the subjects of marketing in the context of digital (social) media, brand management, customer experience management, and sustainability in marketing & green consumption.

Curriculum Vitae

Franziska Völckner is a Professor of Marketing at the University of Cologne. Furthermore, she is co-director of the Institute of Trade Fair Management at the University of Cologne (Institut für Messewirtschaft) and a member of the University Council (Hochschulrat) of the University of Cologne. She received her doctoral degree and her habilitation from the University of Hamburg, Germany. Professor Völckner has been a visiting scholar at the School of Communication, Journalism and Marketing, Massey University Albany Campus, New Zealand, and the School of Marketing at UNSW Sydney, Australia, among others. In terms of teaching, she received the Albertus-Magnus Teaching Award of the Faculty of Management, Economics and Social Sciences, University of Cologne, in 2011 and 2013. She is currently academic director of the B.Sc. Business Administration program at the University of Cologne.

Her work has appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, MIS Quarterly, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Service Research and other academic journals. She is principal investigator and deputy speaker of the DFG Research Unit 1452 “Marketing of products in the age of digital social media.” She is the winner of the 2018 Female Career Award HEC Lausanne, the 2011 VHB Best Paper Award, and the 2008 Young Academics VHB Best Paper Award. Professor Völckner serves as an Area Editor at International Journal of Research in Marketing and is a member of the Editorial Review Board at Journal of Marketing.

Business Expertise

Prof. Dr. Franziska Völckner has worked with several international companies, such as Henkel, L’Oréal, McKinsey & Company, Batten & Company, Young & Rubicam (now VMLY&R), and YouGov. Furthermore, she is co-director of the Institute of Trade Fair Management at the University of Cologne (Institut für Messewirtschaft) and serves on the managing board of the Center for Brand Management and Marketing (ZMM – Zentrum für Markenmanagement und Marketing) and on the editorial advisory board of the business journal Markenartikel.