Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
Learn more...
... about the team
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Students' pages
Students
News
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Guest lecture by the DuMont Group (30.06.25)
We are pleased to invite you to a guest lecture by the DuMont Group, taking place on 30.06.25 from 14:00-15:30 in 101 Hörsaal XXV (Gutenberg HS).
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Stellenausschreibung: Verwaltungskraft für Lehrstuhlsekretariat
Prof. Dr. Fischer sucht zum nächstmöglichen Zeitpunkt ein/e Verwaltungsangestellte/n für sein Lehrstuhlsekretariat
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Exam Inspection: Einführung ins Marketing
This exam inspection refers to examination dates November 30th, 2024 and March 26th, 2025.
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Exam Inspection Customer Management
This exam inspection refers to examination dates February 4th, 2025, and April 3rd, 2025!
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Exam Inspection Retailing / SM Marketing in Specific Contexts II
This exam inspection refers to examination date February 11th, 2025