Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
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Students' pages
Students
News
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We welcome two new members to our Chair of Retailing and Customer Management in the Marketing Area
We are delighted to welcome two new members to our department and to the Marketing Area. First, Dr. Johanna Zimmermann, coming from the University of Passau, starting as a Junior Professor of Marketing from April 1, 2025. Then, we have Sohil Sandip…
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REWE Group - Strategie & Inhouse Consulting Event
If you are in the final stages of your studies or have just completed them and would like to gain professional insights? The Inhouse Consulting and Strategy departments of REWE Group invites you to the head office in Cologne.
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Student Assistant wanted at the chair of Marketing Science and Analytics / Prof. Dr. Marc Fischer
The Chair of Marketing Science and Analytics is looking for a student assistant.
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Exam inspection: Concepts of Marketing Mix Management
Exam inspection April 4, starting from 10 am
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L'Oréal-Workshop: "MEN. BEAUTY & CARE. GAME ON THROUGH TECH, PRODUCTS AND BEYOND"
L'Oréal in partnership with Adobe Express is calling on students to help them revolutionise men’s beauty and care experience through innovative consumer products, disruptive tech, and new business ideas
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Student Assistant wanted at the chair of Retailing and Customer Relationship Management / Prof. Dr. Werner Reinartz
The Chair of Retailing and Customer Relationship Management is looking for committed student assistants supporting our chair.