Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
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Students' pages
Students
News
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The application round for the WiSo@ programs is open and students can now apply until January 31, 2025
The Center for International Relations (ZIB) of the WiSo Faculty has been successfully running the short academic program WiSo@NYC in the USA since 2011. This year, the six-week summer school will once again be held in New York City from the…
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Student Assistant wanted at the chair of Retailing and Customer Relationship Management / Prof. Dr. Werner Reinartz
The Chair of Retailing and Customer Relationship Management is looking for committed student assistants supporting our chair.
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Student Assistant wanted at the chair of Marketing Science and Analytics / Prof. Dr. Marc Fischer
The Chair of Marketing Science and Analytics is looking for a student assistant.
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L’Oréal: Workshop “MEN. BEAUTY & CARE. game on”
Upskill yourself through a professional workshop hosted by L’Oréal experts in our HQ.
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Marc Fischer co-editor of the Journal of Marketing
Marc Fischer has been appointed co-editor of the Journal of Marketing.