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Marketing Area Report 2019

Click on the cover to download the Marketing Area Report 2019

We are very happy to communicate with this latest Marketing Area Report a chronicle of a very dynamic and productive year 2019. The members of the marketing area at the University of Cologne comprise Professors Bruno, Fischer, Fritze, Imschloss, Marchand, Reinartz, and Völckner along with the teams of post-docs, doctoral students, and staff.

It is research and the development of new ideas and insights that is at the core of our mission. It is the thought leadership and the new ideas and findings generated in our group that legitimize our profile and standing. Participating in and producing cutting-edge academic research translates then quickly into managerial and applied writing as well as into our teaching. In the last five years, our area was able to publish twelve pieces in the very top global academic journals and a further sixteen publications in the next tier of highly esteemed journals. We are thus very glad to contribute substantively to the strong research standing of the entire management faculty. As always, we strive constantly for managerial and academic impact and relevance and we hope and trust that our work reflects this ambition.

Developing the next generation of leading researchers is one of our central objectives as a research group and we are proud what our students and junior colleagues have achieved. We are delighted to have Maren Becker, a post-doctoral researcher, being placed as an Assistant Professor at the Vrije University of Amsterdam while Magdalena Bekk started as an Assistant Professor of Business Psychology and Consumer Behavior at Seeburg Castle University, Austria.

In the past year, the Center for Research in Retailing (IFH) which was founded in 1929, celebrated its 90-year anniversary. We commemorated this event with a festive celebration in the main auditorium of the university – with the participation of the Minister for Economy, Innovation, Digitization and Energy of the State North Rhine-Westphalia, Prof. Andreas Pinkwart. The rector of the University of Cologne, Prof. Axel Freimuth recognized the contribution of the center at the interface between academia and practice in his commemoratory speech, “The center truly represents a gem for the city of Cologne“.

In terms of teaching, it is a fact that students take a vigorous interest in the subject of marketing and we continue to be one of the most demanded subjects in the entire management area. We are very glad to face this lively demand for our teaching and we take great strides to offer a broad and contemporaneous set of courses. In 2019, we had a total of 44 courses at the bachelor, master, and doctoral level on offer. In that spirit, a great thanks goes to our adjunct and affiliate faculty who very successfully and passionately complements the course offering. Furthermore, in the last year, a total of 160 students completed their thesis with one of the marketing area faculty (108 at the bachelor level and 52 at the master level). 
We trust you enjoy perusing our annual report 2019. If you have questions, comments, or inquiries – we are more than happy to speak with you. Please feel free to contact our respective offices.