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Marketing Annual Report 2020

Click on the cover to download the Marketing Area Report 2020

It is our pleasure to communicate with this latest Marketing Area Report a chronicle of a very dynamic and extraordinary year 2020. The members of the Marketing Area at the University of Cologne comprise Professors Bruno, Fischer, Fritze, Imschloss, Marchand, Reinartz, and Völckner along with the team of post-docs, doctoral students, and staff.

The year 2020 was marked by a global pandemic that turned public, private, and university life upside down. Lecture halls, libraries, and other university facilities were closed. Working from home has been and still is regarded the norm for students and staff including professors, post-docs, and doctoral students. Within a few weeks, we converted our teaching activities into virtual classes to be digitally ready for the summer semester. A big thank you goes to our team of post-docs, doctoral students, and staff who did and still do an exceptional job in keeping our teaching, research, and administration activities running during these very challenging times. We are very grateful to have such an outstanding team.

In terms of research, we are excited that the Marketing Area is a founding member of the new research initiative “Analytics and Transformation.” The initiative aims at contributing to a better understanding of how data analytics and artificial intelligence are transforming organizations and society at large. It brings together expertise and knowledge within the Faculty of Management, Economics, and Social Sciences of the University of Cologne (and beyond) regarding the topic areas of customer and business analytics, artificial intelligence, digital transformation, and digital innovation.

We are delighted that Hernán A. Bruno has successfully completed a tenure track at the University of Cologne and that André Marchand has become a Full Professor at the University of Leipzig. Furthermore, we are proud that Jan-Michael Becker, a post-doctoral researcher of the Marketing Area, has joined BI Norwegian Business School in Oslo as Associate Professor as of September 1, and Monika Imschloss, a Junior Professor of the Marketing Area, has started as Associate Professor at Leuphana University Lüneburg as of December 1.

The teaching section shows the ongoing great interest students have in the subject of marketing and provides information on our broad agenda of teaching activities. In 2020, we offered a total of 46 courses at the bachelor, master and doctoral level. This course offering is a joint effort of the members of the Marketing Area and affiliated speakers; we are truly grateful to our highly dedicated adjunct and affiliated faculty and numerous speakers from the corporate world who very successfully complement our teaching activities. Furthermore, 143 students completed their thesis with one of the Marketing Area faculty – 91 at the bachelor level and 52 at the master level.

If you have questions or comments regarding this 9th edition of the Marketing Area Report or if you are interested in working with us, we are more than happy to speak with you. Please feel free to contact our respective offices. Enjoy reading our annual report 2020 and stay healthy.