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Current Talks WS 2019/20 (Chair of Prof. Dr. Reinartz)

Date, Time Room Speaker Topic
October 31, 2019 10am – 11:30am -1.501 SHS* Sascha Alavi, Professor of Sales & Marketing, Ruhr-Universität Bochum “The Impact of Digital Transformation on Sales Organizations. Does Digital Maturity in B2B Sales Really Pay Off?"
November 28th, 2019 10am – 11:30am -1.501 SHS*

Nailya Ordabayeva, Assistant Professor of Marketing, Carroll School of Management, Boston College

“The Upside of Negative: Social Distance in Online Reviews”
December 19th, 2019 10am – 11:30am -1.501 SHS* Alexander Bleier, Jun.- Prof. für Marketing, Frankfurt School of Finance and Management “Online Program Engagement and Viewer Retention during Television Ads”
 
January 16th, 2020 10am – 11:30am -1.501 SHS*

Christian-Mathias Wellbrock, Professur für Medien- und Technologiemanagement, Universität zu Köln

“When Journalists Become Stars: Drivers of Human Brand Images and Their Influence on Success in Digital Journalism  - Cancelled!!
 
January 30th, 2020 10am – 11:30am -1.501 SHS* Sashi Matta, Professor and Chair of Innovation and Creativity, WFI Ingolstadt School of Management, Katholische Universität Eichstätt-Ingolstadt (KU) “More Than a Matter of Opinion? Consumers’ Perceptions of the Usefulness of Online Ratings Provided by Critics and Users”
 

*SHS: Sibille-Hartmann-Straße 2-8, 50969 Köln (Zollstock)

 

Past Talks Summer Semester 2019 (Chair of Prof. Dr. Völckner)

Date Room Speaker Topic
April 4th, 2019 noon – 1:30pm Room 410 WiSo Building Prof. Dr. Torsten Bornemann (Goethe-University Frankfurt a. M.) “Product Incompatibility and Its Benefits from a Customer’s Point of View”
May 16th, 2019 noon – 1:30pm Room 410 WiSo Building Prof. Wayne D. Hoyer, Ph.D. (University of Texas) “How Consumer Brand Sabotage Affects Other Consumers – The Differential Role of Self Brand Connection”
May 23th, 2019 noon – 1:30pm Room 410 WiSo Building Prof. Dr. Michael Paul (University of Augsburg) “Measuring Customer Experiences: A Text-Based and Pictoral Scale”
 
 
June 6th, 2019 noon – 1:30pm Room 410 WiSo Building Prof. Stefano Puntoni, Ph.D. (Erasmus-University, Rotterdam) “The Age of Smart Machines”
July 11th, 2019 Room 410 WiSo Building Prof. Markus Giesler, Ph.D.
(York University, Toronto)
“How Consumer Empathy Drives Platform Success” => cancelled

 

Past Talks

February 2014 - July 2018

Date, Time Room Speaker Topic
July 5, 2018 12:00pm - 1:30pm Seminar Room 3, Grüner Würfel Prof. Dr. Bernadette Kamleitner (Wirtschaftsuniversität Wien) Data, Privacy and Perception of Ownership
June 7, 2018 12:00pm - 1:30pm Seminar Room 310, Wiso Building Pai Ling (USC Marshall School of Business) Venture Investment and Entrepreneurial Bootstrapping in the iPhone Mobile App Ecosystem
May 17, 2018 12:00pm - 1:30pm Seminar Room 410, Wiso Building Wolf Ketter (University of Cologne) FleetPower: Creating Virtual Power Plants in Sustainable Smart Electricity Markets
May 3, 2018 12:00pm - 1:30pm Seminar Room 410, Wiso Building Jan Recker (University of Cologne) The Digital Transformation of Venture Creation: Findings from an Ongoing Program of Research on Digital Entrepreneurship
Feb 1, 2018 12:00pm - 1:30pm Lecture Hall G, Hörsaalgebäude 105 Germain Gaudin
(European Commission)
Streaming Platform and Strategic Recommendation Bias
Jan 25, 2018 12:00pm - 1:30pm Lecture Hall G, Hörsaalgebäude 105 Jing Wan
(University of Groeningen)
To Trace is to Trust: Consumers’ Response to Product Traceability
Jan 18, 2018 12:00pm - 1:30pm Lecture Hall G, Hörsaalgebäude 105 André Marchand
(University of Cologne)
Do Firms Need New Strategic Resources in a Digital
Environment
Jan 11, 2018 12:00pm - 1:30pm Lecture Hall G, Hörsaalgebäude 105 Jason Roos
(Erasmus University Rotterdam)
Advertiser Learning in an Internet Ad Network:
Implications for Advertiser, Publisher, and Network Profit
Dec 7, 2017 12:00pm - 1:30pm Lecture Hall G, Hörsaalgebäude 105 Babur De los Santos (Clemson University) Using Mobile App Usage Data to Estimate the Value of Experience Goods
Jul 13, 2017 12:00pm - 01:30pm Lecture hall VI Mareike Möhlmann
(Warwick Business School)
Trust in the Sharing Economy
Jul 6, 2017 12:00pm - 01:30pm Lecture hall VI Oliver Emrich (Johannes Gutenberg-University Mainz) Personalizing mental fit for online shopping
applications – How the success of recommendations
depends on mental categorization and mental
budgeting
Jun 29, 2017 12:00pm - 01:30pm Lecture hall VI Markus Reisinger
(Frankfurt School of Finance & Management)
Personalized Pricing and Optimal Brand
Distribution
Jun 1, 2017 12:00pm - 01:30pm Lecture hall VI Dainis Zēgners (University of Cologne)  
Building an Online Reputation with Free Content:
Evidence from the E-book Market”
 
Dec 01, 2016
02:00pm - 03:30pm
Room 410, Wiso Building Maik Eisenbeiß
(University of Münster)
Investigating the Effects of Retargeting on Consumers’ Revisiting Behaviors
November 3, 2016
02:00pm - 03:30pm
Room 310, Wiso Building Ann-Kristin Knapp
(University of Münster)
Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars
June 23, 2016
02:00pm - 04:00pm
Room 310, Wiso Building Florian Stahl
(University of Mannheim)
Building a social network for success
June 02, 2016 02:00pm - 04:00pm Room 410, Wiso Building Christian Schlereth
(WHU Vallendar)
Zombies in digital freemium business models - how customers contribute to CLV after their death
May 25, 2016
02:00pm - 04:00pm
Room 410, Wiso Building Bruce Noris (University of Texas Dallas) A dynamic model for digital advertising: The effects of creative format, message content and targeting on engagement
April 28, 2016
02:00pm - 04:00pm
Room 410, Wiso Building Bernd Skiera
(Goethe University Frankfurt)
The impact of hard- and soft-floors in real-time advertising display auctions on publishers' profit
January 21, 2016
02:00pm - 04:00pm
Room 410, Wiso Building Sonja Gensler
(University of Münster)
Searching offline, but buying online: An empirical
analysis of the determinants of showrooming
December 16, 2015
05:45pm - 07:15pm
Seminar Room G, 
Lecturehall Building
Klaus Wertenbroch
(INSEAD)
Conspicious consumption and the perceived
legitimacy of income (re)distribution

December 03, 2016 
02:00pm - 04:00pm

Room 410, Wiso Building Jörn Grahl
(University of Cologne)
How do recommender systems influence consumer behavior? Evidence from a randomized controlled field experiment
November 26, 2015 
02:00pm - 04:00pm
Room 410, Wiso Building Hernan Bruno
(University of Cologne)
The dynamic effects of prices paid in salesperson-mediated transactions
November 12, 2015
02:00pm - 04:00pm
Room 410, Wiso Building Dominik Papies
(Eberhard Karls University of Tübingen)
Online newspapers and paywalls
October 22, 2015
02:00pm - 04:00pm
Room 410, Wiso Building Jan Landwehr
(Goethe-University Frankfurt)
Facial politics: The effect of a politician's facial characteristics on voting behavior
June 24, 2015
02:00pm - 04:00pm
Room 410, WiSo Bulding Dieter Hess
(University of Cologne)
The performance of mechanical earnings forecast
June 10, 2015
02:00pm - 04:00pm
Seminar Room 1, WiSo Modulbau Detlef Schoder
(University of Cologne)
Design Science Research & Digital Transformation - Examples from Our Ongoing IS Research Projects
May 13, 2015
02:00pm - 04:00pm
Room 410, WiSo Building

Marita Jacob
(University of Cologne)

Digital Inequality. From Unequal Access to Differentiated Use and Its Labour Market Outcomes
April 15, 2015
02:00pm - 04:00pm
Room 310, WiSo Building Ali Sunyaev
(University of Cologne)
Design, development and evaluation of patient-centered health IT applications
March 18, 2015
02:00pm - 04:00pm
Room 410 WiSo Building Mark Elsner
(University of Cologne)
The impact of online review content on sales
January 15, 2015
10:00am - 12:00pm
Room 410, WiSo Building Alexander Kempf
(University of Cologne)
Trading efficiency of fund families: Impact on fund performance and investment behavior
December 11, 2014
10:00am - 12:00pm
Room 410, WiSo Building Michaela Draganska
(Drexel University)
Content variety and profitability in online adult entertainment
November 27, 2014
10:00am - 12:00pm
Room 410, WiSo Building Franziska Boehm
(University of Münster)
Current developments in data protection law and IT-security - Impact on research and relevant stakeholders
November 06, 2014
10:00am - 12:00pm
Room 410, WiSo Building Christoph Rosenkranz
(University of Cologne)
Opening up the process of information systems development
October 30, 2014
10:00am - 12:00pm
Seminar Room 3, WiSo Modulbau Matthias Heinz
(University of Cologne)
Media slant against foreign owners: Downsizing

October 16, 2014
10:00am - 12:00pm

Room 410, WiSo Building Johannes Münster
(University of Cologne)
Quantity restrictions on advertising, commercial media bias, and welfare
July 14, 2014
10:00am - 11:30pm
Seminar Room 2, WiSo Modulbau Harald van Heerde
(Massey University)
How to spend marketing budgets over the business cycle? The case of international tourism marketing
July 14, 2014
10:00am - 11:30pm
Seminar Room 2, WiSo Modulbau Valentyna Melnyk
(Massey University)
What to stress to whom and where? Effectiveness of brand positioning strategies across the world
July 10, 2014
10:00am - 12:00pm
Seminar Room 3, WiSo Modulbau Bernd Irlenbusch
(University of Cologne)
Topics in behavioral business ethics
June 26, 2014
10:00am - 12:00pm
Room 310, WiSo Building Martina Fuchs
(University of Cologne)
The acquisition of German companies by foreign investors from China and India: Shared visions and patterns of interpretation
June 05, 2014
10:30am - 12:00pm
Seminar Room 3, WiSo Modulbau Bettina Rockenbach
(University of Cologne)
Consumer social responsibility
May 12, 2014
10:00am - 11:30pm
Room 110,
WiSo Building
Carlos Alós-Ferrer
(University of Cologne)
Choice-induced preference change and self-perception theory
April 24, 2014
10:30am - 12:00pm
Seminar Room 3, WiSo Modulbau Erik Hölzl
(University of Cologne)
Consumer credit use – Current directions of research in economic psychology
February 02, 2014
11:00am - 12:30pm
Seminar Room 3, WiSo Modulbau Shuba Srinivasan (Boston University) The Impact of Online Product Reviews on Product Returns and Net Sales