Winter Semester 2024/25
Date, Time | Speaker | Topic |
|---|---|---|
Thursday, November 14, 2024, | Prof. Min Ding, PhD Pennsylvania State University | Logical Creativity Theory Meets GenAI: A Structured Approach to Enhanced Ideation |
Thursday, November 21, 2024 | Prof. Harald van Heerde, PhD University of New South Wales, Sydney | Driving Music Demand in the Age of Streaming: Understanding the Effectiveness of Curated Playlists |
Thursday, November 28, 2024 | Prof. Francesca Sotgiu, PhD Vrije Universiteit Amsterdam | From Washing to Hushing: Brand Ecosystem Positioning Strategies and Their Impact on Social Media Engagement |
| Thursday, December 12, 2024 2:00 p.m. - 3:30 p.m., room -1-501, SHS* | Assistant Prof. Anika Schumacher, PhD Grenoble Ecole de Management | The Perceived Time-Unboundedness of Caregiving Responsibilities: Why Caregivers Are Less Likely to Choose Leisure |
* SHS = Sibille-Hartmann-Str. 2-8, Zollstock
Please note that all presentations are open for professors and PhD candidates of the WiSo faculty.
Summer Semester 2024
Date, Time | Speaker | Topic |
|---|---|---|
April 25, 2024, | Prof. Dipayan Biswas, PhD University of South Florida (Tampa) Muma College of Business | “Did AI Design This Product? Generative AI, Product Design, and Sensory Perceptions" |
May 02, 2024, | Prof. Peter Ebbes, PhD HEC Paris | ““Leveraging repeated marketing interventions for effective targeting/personalization” |
June 13, 2024, | Prof. Dr. Simone Wies Goethe University Frankfurt | “Heeding the Lessons of Failures: The Impact of Innovation Flops on Parent Brand Sales" |
* SHS = Sibille-Hartmann-Str. 2-8, Zollstock
Please note that all presentations are open for professors and PhD candidates of the WiSo faculty.
Winter Semester 23/24
Date, Time | Speaker | Topic |
|---|---|---|
October 26, 2023, | Prof. Daniel Ringel, | “Creating Synthetic Experts with Generative artificial Intelligence" |
November 30, 2023, | Prof. Lien Lamey, KU Leuven | “How Individual Sensed Threats Impact Consumers’ Grocery Shopping Behavior” |
December 07, 2023, | Prof. Frank Germann, University of Notre Dame, | “Experimentation in Product Development: Testing the Effectiveness |
January 11, 2024, | Prof. Sebastian Hohenberg, University Münster | tba |
SHS* = Sibille-Hartmann-Str. 2-8, Zollstock
BFS* = Bernhard-Feilchenfeld-Str. 9, Zollstock
Please note that all presentations are open for professors and PhD candidates of the WiSo faculty.
Summer Semester 2023
| Date, Time | Speaker | Topic |
|---|---|---|
April 13th, 2023, 2:00 pm - 3:30 p.m. room -1.501, Sibille-Hartmann-Str. 2-8 (Zollstock) | Dr. Max Pachali, Tilburg School of Economics and Management | What drives followers of playlists on Spotify? |
April 27th, 2023, 2:00 p.m. - 3:30 p.m. room -1.501, Sibille-Hartmann-Str. 2-8 (Zollstock) | Dr. Dan Schley, Rotterdam School of Management, Erasmus-University | Measurement Invariance Across Conditions: A Case Study of Material and Experiential Happiness |
May 11th, 2023, 2:00 p.m. - 3:30 p.m. room -1.501, Sibille-Hartmann-Str. 2-8 (Zollstock) | Dr. Ashwin Malshe, The University of Texas at San Antonio | Customer-Based Strategy: A Dynamic Approach |
June 22th, 2023, 2:00 p.m. - 3:30 p.m. room -1.501, Sibille-Hartmann-Str. 2-8 (Zollstock) | Dr. Stephan Seiler, Imperial College Business School, London | Demand Estimation with Pairwise Variables |
Please note that all presentations are open for professors and PhD candidates of the WiSo faculty!
Winter Semester 2022/23
| Date, Time | Speaker | Topic |
|---|---|---|
| January 19, 2023, 2:00 pm - 3:30 p.m., room 6.201, BFS* | Prof. Aurelie Lemmens, Rotterdam School of Management, Erasmus University Rotterdam | Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneitiy Abstract |
January 26, 2023, 2:00 p.m. - 3:30 p.m., room 6.207, BFS* | Prof. Joachim Vosgerau, PhD, Università Bocconi, Milano | The Big Data Fallacy: Correlation = Causation |
| February 2, 2023, 2:00 p.m. - 3:30 p.m., room 6.207, BFS* | Prof. Andreas Lanz, PhD, HEC Paris | Influence Corridors: A New Path to Seeding Targets on User-Generated Content Platforms Abstract |
| SHS* = Sibille-Hartmann-Str. 2-8, Zollstock BFS* = Bernhard-Feilchenfeld-Str. 9, Zollstock | Please note that all presentations are open for professors and PhD candidates of the WiSo faculty. |
Summer Semester 2022: as attended events
| Date, Time | Speaker | Topic |
|---|---|---|
June, 1st, 2022, 2:00 pm - 3:30 pm | Pierre Chandon (Insead, Fontainebleau) | Cutting your cake and having more of it: A Discretization Account of the Effects of Partitioning on Quantity Perceptions |
| June, 23th, 2022, 2:00 pm - 3:30 pm | Simona Botti (London Business School) | What is the value of knowing an undesirable, unavoidable future? |
| July 7th, 2022, 2:00 pm - 3:30 pm | Anne Kathrin Klesse (Rotterdam School of Management) | The Narrow-Taste Effect: When Consumers Forgo Diversity for Accuracy in Algorithmic Recommendations |
Winter Semester 2022/21: Online via Zoom
| Date, Time | Speaker | Topic |
|---|---|---|
Nov, 25th, 2021, 2:00 pm - 3:30 pm | Amir Heimann (Jerusalem) | Adoption of virtual dressing room technologies |
| Dec, 9th, 2021, 2:00 pm - 3:30 pm | Bram P. J. Foubert (Maastricht) | Managing Contractual and Noncontractual Donors: The Role of Direct Marketing, Advertising, and Publicity in a Charity Context |
| January 13th, 2022, 2:00 pm - 3:30 pm | tba | tba |
Talks Summer Semester 2021: online via Zoom
| Date, Time | Speaker | Topic |
|---|---|---|
May, 6th, 2021, 3:00 pm - 4:30 pm | David Schweidel (Emory) | Opportunities with Text Data |
June, 10th, 2021, 3:00 pm - 4:30 pm | Anocha Aribarg (Michigan) | Confirmation Bias in Quality Learning from Consumer Reviews |
| July 1st, 2021, 12:45 pm - 2:15 pm | Giorgos Zervas (Boston) | Consumer Reviews and Regulation: Evidence from NYC Restaurants |
Summer Semester 2020 & Winter Semester 2020/21
Because of the pandemic, the series of seminars had to be interrupted during the summer semester 2020 and the winter semester 2020/21.
Past Talks Winter Semester 2019/20
| Date, Time | Room | Speaker | Topic |
|---|---|---|---|
| Oct 31, 2019 10am – 11:30am | -1.501 SHS* | Sascha Alavi, Professor of Sales & Marketing, Ruhr-Universität Bochum | “The Impact of Digital Transformation on Sales Organizations. Does Digital Maturity in B2B Sales Really Pay Off?" |
| Nov 28th, 2019 10am – 11:30am | -1.501 SHS* | Nailya Ordabayeva, Assistant Professor of Marketing, Carroll School of Management, Boston College | “The Upside of Negative: Social Distance in Online Reviews” |
| Dec 19th, 2019 10am – 11:30am | -1.501 SHS* | Alexander Bleier, Jun.- Prof. für Marketing, Frankfurt School of Finance and Management | “Online Program Engagement and Viewer Retention during Television Ads” |
| Jan 16th, 2020 10am – 11:30am | -1.501 SHS* | Christian-Mathias Wellbrock, Professur für Medien- und Technologiemanagement, Universität zu Köln | “When Journalists Become Stars: Drivers of Human Brand Images and Their Influence on Success in Digital Journalism“ - Cancelled!! |
| Jan 30th, 2020 10am – 11:30am | -1.501 SHS* | Sashi Matta, Professor and Chair of Innovation and Creativity, WFI Ingolstadt School of Management, Katholische Universität Eichstätt-Ingolstadt (KU) | “More Than a Matter of Opinion? Consumers’ Perceptions of the Usefulness of Online Ratings Provided by Critics and Users” |
| *SHS: Sibille-Hartmann-Straße 2-8, 50969 Köln (Zollstock) | |||
Past Talks Summer Semester 2019
| Date | Room | Speaker | Topic |
| April 4th, 2019 noon – 1:30pm | Room 410 WiSo Building | Prof. Dr. Torsten Bornemann (Goethe-University Frankfurt a. M.) | “Product Incompatibility and Its Benefits from a Customer’s Point of View” |
| May 16th, 2019 noon – 1:30pm | Room 410 WiSo Building | Prof. Wayne D. Hoyer, Ph.D. (University of Texas) | “How Consumer Brand Sabotage Affects Other Consumers – The Differential Role of Self Brand Connection” |
| May 23th, 2019 noon – 1:30pm | Room 410 WiSo Building | Prof. Dr. Michael Paul (University of Augsburg) | “Measuring Customer Experiences: A Text-Based and Pictoral Scale” |
| June 6th, 2019 noon – 1:30pm | Room 410 WiSo Building | Prof. Stefano Puntoni, Ph.D. (Erasmus-University, Rotterdam) | “The Age of Smart Machines” |
| July 11th, 2019 | Room 410 WiSo Building | Prof. Markus Giesler, Ph.D. (York University, Toronto) | “How Consumer Empathy Drives Platform Success” => cancelled |
Past Talks
February 2014 - July 2018
| Date, Time | Room | Speaker | Topic | |
|---|---|---|---|---|
| July 5, 2018 12:00pm - 1:30pm | Seminar Room 3, Grüner Würfel | Prof. Dr. Bernadette Kamleitner (Wirtschaftsuniversität Wien) | Data, Privacy and Perception of Ownership | |
| June 7, 2018 12:00pm - 1:30pm | Seminar Room 310, Wiso Building | Pai Ling (USC Marshall School of Business) | Venture Investment and Entrepreneurial Bootstrapping in the iPhone Mobile App Ecosystem | |
| May 17, 2018 12:00pm - 1:30pm | Seminar Room 410, Wiso Building | Wolf Ketter (University of Cologne) | FleetPower: Creating Virtual Power Plants in Sustainable Smart Electricity Markets | |
| May 3, 2018 12:00pm - 1:30pm | Seminar Room 410, Wiso Building | Jan Recker (University of Cologne) | The Digital Transformation of Venture Creation: Findings from an Ongoing Program of Research on Digital Entrepreneurship | |
| Feb 1, 2018 12:00pm - 1:30pm | Lecture Hall G, Hörsaalgebäude 105 | Germain Gaudin (European Commission) | Streaming Platform and Strategic Recommendation Bias | |
| Jan 25, 2018 12:00pm - 1:30pm | Lecture Hall G, Hörsaalgebäude 105 | Jing Wan (University of Groeningen) | To Trace is to Trust: Consumers’ Response to Product Traceability | |
| Jan 18, 2018 12:00pm - 1:30pm | Lecture Hall G, Hörsaalgebäude 105 | André Marchand (University of Cologne) | Do Firms Need New Strategic Resources in a Digital Environment | |
| Jan 11, 2018 12:00pm - 1:30pm | Lecture Hall G, Hörsaalgebäude 105 | Jason Roos (Erasmus University Rotterdam) | Advertiser Learning in an Internet Ad Network: Implications for Advertiser, Publisher, and Network Profit | |
| Dec 7, 2017 12:00pm - 1:30pm | Lecture Hall G, Hörsaalgebäude 105 | Babur De los Santos (Clemson University) | Using Mobile App Usage Data to Estimate the Value of Experience Goods | |
| Jul 13, 2017 12:00pm - 01:30pm | Lecture hall VI | Mareike Möhlmann (Warwick Business School) | Trust in the Sharing Economy | |
| Jul 6, 2017 12:00pm - 01:30pm | Lecture hall VI | Oliver Emrich (Johannes Gutenberg-University Mainz) | Personalizing mental fit for online shopping applications – How the success of recommendations depends on mental categorization and mental budgeting | |
| Jun 29, 2017 12:00pm - 01:30pm | Lecture hall VI | Markus Reisinger (Frankfurt School of Finance & Management) | Personalized Pricing and Optimal Brand Distribution | |
| Jun 1, 2017 12:00pm - 01:30pm | Lecture hall VI | Dainis Zēgners (University of Cologne) |
| |
| Dec 01, 2016 02:00pm - 03:30pm | Room 410, Wiso Building | Maik Eisenbeiß (University of Münster) | Investigating the Effects of Retargeting on Consumers’ Revisiting Behaviors | |
| November 3, 2016 02:00pm - 03:30pm | Room 310, Wiso Building | Ann-Kristin Knapp (University of Münster) | Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars | |
| June 23, 2016 02:00pm - 04:00pm | Room 310, Wiso Building | Florian Stahl (University of Mannheim) | Building a social network for success | |
| June 02, 2016 02:00pm - 04:00pm | Room 410, Wiso Building | Christian Schlereth (WHU Vallendar) | Zombies in digital freemium business models - how customers contribute to CLV after their death | |
| May 25, 2016 02:00pm - 04:00pm | Room 410, Wiso Building | Bruce Noris (University of Texas Dallas) | A dynamic model for digital advertising: The effects of creative format, message content and targeting on engagement | |
| April 28, 2016 02:00pm - 04:00pm | Room 410, Wiso Building | Bernd Skiera (Goethe University Frankfurt) | The impact of hard- and soft-floors in real-time advertising display auctions on publishers' profit | |
| January 21, 2016 02:00pm - 04:00pm | Room 410, Wiso Building | Sonja Gensler (University of Münster) | Searching offline, but buying online: An empirical analysis of the determinants of showrooming | |
| December 16, 2015 05:45pm - 07:15pm | Seminar Room G, Lecturehall Building | Klaus Wertenbroch (INSEAD) | Conspicious consumption and the perceived legitimacy of income (re)distribution | |
December 03, 2016 | Room 410, Wiso Building | Jörn Grahl (University of Cologne) | How do recommender systems influence consumer behavior? Evidence from a randomized controlled field experiment | |
| November 26, 2015 02:00pm - 04:00pm | Room 410, Wiso Building | Hernan Bruno (University of Cologne) | The dynamic effects of prices paid in salesperson-mediated transactions | |
| November 12, 2015 02:00pm - 04:00pm | Room 410, Wiso Building | Dominik Papies (Eberhard Karls University of Tübingen) | Online newspapers and paywalls | |
| October 22, 2015 02:00pm - 04:00pm | Room 410, Wiso Building | Jan Landwehr (Goethe-University Frankfurt) | Facial politics: The effect of a politician's facial characteristics on voting behavior | |
| June 24, 2015 02:00pm - 04:00pm | Room 410, WiSo Bulding | Dieter Hess (University of Cologne) | The performance of mechanical earnings forecast | |
| June 10, 2015 02:00pm - 04:00pm | Seminar Room 1, WiSo Modulbau | Detlef Schoder (University of Cologne) | Design Science Research & Digital Transformation - Examples from Our Ongoing IS Research Projects | |
| May 13, 2015 02:00pm - 04:00pm | Room 410, WiSo Building | Marita Jacob | Digital Inequality. From Unequal Access to Differentiated Use and Its Labour Market Outcomes | |
| April 15, 2015 02:00pm - 04:00pm | Room 310, WiSo Building | Ali Sunyaev (University of Cologne) | Design, development and evaluation of patient-centered health IT applications | |
| March 18, 2015 02:00pm - 04:00pm | Room 410 WiSo Building | Mark Elsner (University of Cologne) | The impact of online review content on sales | |
| January 15, 2015 10:00am - 12:00pm | Room 410, WiSo Building | Alexander Kempf (University of Cologne) | Trading efficiency of fund families: Impact on fund performance and investment behavior | |
| December 11, 2014 10:00am - 12:00pm | Room 410, WiSo Building | Michaela Draganska (Drexel University) | Content variety and profitability in online adult entertainment | |
| November 27, 2014 10:00am - 12:00pm | Room 410, WiSo Building | Franziska Boehm (University of Münster) | Current developments in data protection law and IT-security - Impact on research and relevant stakeholders | |
| November 06, 2014 10:00am - 12:00pm | Room 410, WiSo Building | Christoph Rosenkranz (University of Cologne) | Opening up the process of information systems development | |
| October 30, 2014 10:00am - 12:00pm | Seminar Room 3, WiSo Modulbau | Matthias Heinz (University of Cologne) | Media slant against foreign owners: Downsizing | |
October 16, 2014 | Room 410, WiSo Building | Johannes Münster (University of Cologne) | Quantity restrictions on advertising, commercial media bias, and welfare | |
| July 14, 2014 10:00am - 11:30pm | Seminar Room 2, WiSo Modulbau | Harald van Heerde (Massey University) | How to spend marketing budgets over the business cycle? The case of international tourism marketing | |
| July 14, 2014 10:00am - 11:30pm | Seminar Room 2, WiSo Modulbau | Valentyna Melnyk (Massey University) | What to stress to whom and where? Effectiveness of brand positioning strategies across the world | |
| July 10, 2014 10:00am - 12:00pm | Seminar Room 3, WiSo Modulbau | Bernd Irlenbusch (University of Cologne) | Topics in behavioral business ethics | |
| June 26, 2014 10:00am - 12:00pm | Room 310, WiSo Building | Martina Fuchs (University of Cologne) | The acquisition of German companies by foreign investors from China and India: Shared visions and patterns of interpretation | |
| June 05, 2014 10:30am - 12:00pm | Seminar Room 3, WiSo Modulbau | Bettina Rockenbach (University of Cologne) | Consumer social responsibility | |
| May 12, 2014 10:00am - 11:30pm | Room 110, WiSo Building | Carlos Alós-Ferrer (University of Cologne) | Choice-induced preference change and self-perception theory | |
| April 24, 2014 10:30am - 12:00pm | Seminar Room 3, WiSo Modulbau | Erik Hölzl (University of Cologne) | Consumer credit use – Current directions of research in economic psychology | |
| February 02, 2014 11:00am - 12:30pm | Seminar Room 3, WiSo Modulbau | Shuba Srinivasan (Boston University) | The Impact of Online Product Reviews on Product Returns and Net Sales |