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Dr. Jens Paschmann

Research Interests

Jens Paschmann’s research focuses on digital customer analytics and digital customer relationship management. In particular, his research aims at understanding the drivers of customers’ decisions to engage with new technologies as well as the consequences of this engagement for firms. His research projects are located at the intersection of marketing, psychology, and computer science. To address novel research questions, he employs state-of-the-art research techniques for unstructured and structured big data analytics, such as mathematical modeling based on Bayesian statistics and machine learning.

Curriculum Vitae

Jens Paschmann is a post-doctoral researcher at the Chair of Marketing and Brand Management at the University of Cologne since 2022. He received his doctoral degree with his dissertation on “Digital Customer Engagement with New Technologies” from the University of Cologne (summa cum laude) in Juli 2022. Jens won the HORIZONT dissertation award, granted by Germany’s leading marketing, advertising, and media trade journal. Moreover, his dissertation has been honored by the Psychology of Technology Institute. Before joining the University of Cologne, Jens graduated from the University of Münster with a Master’s Degree in Psychology, majoring in Economic Psychology. Jens gained valuable practical experience in various fields such as consulting, online marketing, management diagnostics, telecommunications, and in the context of joint research projects with business partners. Since November 2023, the Joachim Herz Foundation supports his research with the Add-on Fellowships for Interdisciplinary Economics and Interdisciplinary Business Administration.


Administrative Responsibilities

  • Administration of student assistants
  • Editoral staff of the Marketing Area Report
  • Appraisal interviews for letters of recommendation by Prof. Dr. Völckner

Teaching Responsibilities

  • Lecture and Exercise “Digital Brand and Customer Analytics”
  • Master Course “Business Simulation: Advanced Strategic Marketing”
  • Master Course “Disruptive/Data-Driven Marketing Solutions” (with a business partner)
  • Bachelor Course “Business Project” (various topics)
  • Supervision of Bachelor’s and Master’s Theses