![Prof. Dr. Werner Reinartz](/typo3temp/assets/images/____csm_Werner_Reinartz_a22f050673_23a8f31c65a9d93cbbac6835230af1cd.jpg)
AMA Marketing Strategy Consortium
The place where doctoral students, junior researchers and senior faculty meet and discuss: the what and how of contemporary marketing strategy research.
Sponsored by:
- AMA - American Marketing Association
- Center for Research in Retailing (IFH)
Navigation:
Conference Chairs
![Prof. Dr. Werner Reinartz](/typo3temp/assets/images/____csm_Werner_Reinartz_a22f050673_23a8f31c65a9d93cbbac6835230af1cd.jpg)
![Prof. Dr. Thomas Scholdra](/typo3temp/assets/images/____c__c_Alexander_Conrads_csm_ProfThomasScholdra2.1_59f88a2448_e6f390b2835105d2925560aa5c4f6e0b.jpg)
Prof. Dr. Thomas Scholdra
![Dr. Julian R. K. Wichmann](/typo3temp/assets/images/____csm_Wichmann_cb2a109f73_06ee061b74b5030c66402b971677cc87.jpg)
Dr. Julian R. K. Wichmann
Administrative Lead
![Patrizia Goltz](/typo3temp/assets/images/____csm_Goltz_320_625698cd67_7a0742ceecd758c43cf5e72d0b34a0c6.jpg)