Recent Awards of the Members of the Marketing Area
Ulaga and Reinartz win 2021 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing
Wolfgang Ulaga (INSEAD) and Werner J. Reinartz (University of Cologne) have won the 2021 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing for their 2011 Journal of Marketing paper, “Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.” The biennial award is made to a paper published in a refereed journal that has made a significant long run impact on the theory and practice of B2B Marketing. The award is supported by the Sheth Foundation and named in honor of the late Penn State Professor David T. Wilson, a leading B2B scholar and founding Managing Director of the ISBM (Institute for the Study of Business Markets). More
Prof. Fischer was selected as finalist for the prestigious 2020 AMA/Marketing Science Institute/H. Paul Root Award
Professor Fischer was selected as finalist for the prestigious 2020 AMA/Marketing Science Institute/H. Paul Root Award with his article (together with Samuel Stäbler, Tilburg University) “When Does Corporate Social Irresponsibility Become News? Evidence from More than 1,000 Brand Transgressions Across Five Countries“ (please click here for the video) that appeared in the Journal of Marketing in 2020. The MSI-Root Award recognizes the 2020 Journal of Marketing article judged to make the most significant contribution to the advancement of the practice of marketing.
2018 Emerald / EFMD Outstanding Doctoral Research Award Winner
Dr. Martin Hirche was awarded in the category of Marketing, sponsored by the European Journal of Marketing, August 2019
Graham Arnold Prize for best dissertation
Awarded to the PhD student at University of South Australia with the best dissertation in the area of Management, Corporate Social Responsibility, International Management or International Business, Dr. Martin Hirche was awardet in June 2019
Find more here: https://www.unisa.edu.au/unisanews/2019/june/story6/#UniSA_PhD
Mary Kay Doctoral Dissertation Competition Award
Dr. Martin Hirche was awarded by the Academy of Marketing Science (AMS) at the annual conference in Vancouver, Canada, May 2019
More information: https://www.ams-web.org/page/MKDissertAward
IMU Research for Practice Award 2017
Dr. Alexander Edeling was awarded the „IMU Research for Practice Award“ 2017 for his dissertation „Essays on Strategic Marketing Behavior and Its Financial Performance Implications“.
Dr. Alexander Edeling was awarded the „Förderpreis" 2017 of the Horizont Foundation for his dissertation "Essays on Strategic Marketing Behavior and Its Financial Performance Implications“.
Emerald 2016 Citations of Excellence Award
Prof. Dr. Franziska Völckner and her co-authors received the Emerald 2016 Citations of Excellence Award for “Managing brands in the social media environment,” Journal of Interactive Marketing, Special Issue on Social Media and Marketing, 27(4), co-authored by S. Gensler, Y. Liu-Thompkins, and C. Wiertz.
2016 Gary L. Lilien ISMS-MSI Practice Prize Competition
Prof. Dr. Marc Fischer was a finalist with his contribution on "Managing Advertising Campaigns for New Product Launches in the Automobile Industry: An Application at Mercedes-Benz.
Dissertation Award in Consumer Research 2015 (Nachwuchsförderpreis Verbraucherforschung) by the consumer advice center
Dr. Magdalena Beck has been awarded the Dissertation Award in Consumer Research 2015 (Nachwuchsförderpreis Verbraucherforschung) by the consumer advice center, the Ministry of Innovation, Science, and Research, and the Ministry of Climate Protection, Environment, Agriculture, Conservation, and Consumer Protection of the State of North Rhine-Westphalia for her dissertation on "Essays on the Effects of Personality and Fit on Consumer Behavior".
Best Paper Award at the Winter Marketing Educators' Conference 2014 of the American Marketing Association
Prof. Dr. Monika Imschloss has been awarded in the Track Consumer Behavior for her paper on "How Music Touches: Investigating the Influence of Sounds on Haptics" in cooperation with Christian Homburg and Christina Kühnl.
BVM/VMÖ Young Researchers' Award 2014
Samuel Stäbler has been awarded by the Federal Association of German Marketing and Social Researchers (Bundesverband deutscher Markt- und Socialforscher) for his master thesis on "The Influence of Brand Crises on Consumers and Companies: An empirical Analysis of CSR Related Brand Crises".
Case Centre Award 2014
Prof. Dr. Hernan Bruno has been awarded in the category New Case Writer for his case on "Michel et Augustin Cookies: Culinary Adventures Competing Against Food Industry Giants".
Max Weber Award for Business Ethics 2014
Samuel Stäbler has been awarded Cologne Institute for Economic Research (Institut der deutschen Wirtschaft) for his master thesis on "The Influence of Brand Crises on Consumers and Companies: An empirical Analysis of CSR Related Brand Crises".