Research Interests

Jan Klostermann’s research focuses on the intersection of brand management and social media marketing with an emphasis on topics such as word-of-mouth, influencer marketing, and brand positioning. He analyses unstructured textual and visual user-generated content from social networks and online review platforms using methods of natural language processing and computer vision. His work has been published in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing.

Curriculum Vitae

Jan Klostermann is a post-doctoral researcher at the Chair in Marketing Science and Analytics since March 2022. Before joining the marketing area, he received his doctoral degree from the University of Bielefeld in 2022. His dissertation was graded with summa cum laude and received the Best Doctoral Thesis Award from the Bielefeld University Society. Jan studied business administration and economics at the University of Bielefeld. During his studies, he gained practical experience through internships in leading service and market research companies.

Teaching Responsibilities

Supervision of Bachelor and Master Theses
Lecture Concepts of Marketing Mix Management