Research Interests

Jan Klostermann investigates how brands and consumers affect each other through their bidirectional digital communication on social media and how brands can extract marketing-relevant information from these conversations. He analyses unstructured textual and visual user-generated content from social networks and online review platforms using methods of natural language processing and computer vision.

Curriculum Vitae

Jan Klostermann is a post-doctoral researcher at the Chair in Marketing Science and Analytics since March 2022. Before joining the marketing area, he received his doctoral degree from the University of Bielefeld in 2022. His dissertation was graded with summa cum laude and received the Best Doctoral Thesis Award from the Bielefeld University Society. His research has been published in top-tier Journals such as the International Journal of Research in Marketing, where he was also nominated as a finalist for the best-paper award and serves as an ad-hoc reviewer. Jan studied business administration and economics at the University of Bielefeld. During his studies, he gained practical experience through internships in leading service and market research companies.

Teaching Responsibilities

Supervision of Bachelor and Master Theses
Lecture Concepts of Marketing Mix Management