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University of Cologne
Faculty of Management, Economics and Social Sciences
Marketing Area
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Marc Fischer
Werner Reinartz
Franziska Völckner
Hernán A. Bruno
Johanna Zimmermann
Thomas Scholdra
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Lars Kaiser (geb. Gemmer)
Martin Hirche
Jan Klostermann
Joep van der Plas
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Hernán A. Bruno
Marc Fischer
Werner Reinartz
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Website of the Research Initiative Digital Transformation
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Faculty of Management, Economics and Social Sciences
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Marketingarea
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Andrea Humpe
Viviane Molsner
Daniela Schneiders
