The Journal of Marketing paper, “Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.” by Wolfgang Ulaga (INSEAD), and Werner J. Reinartz (University of Cologne) have won the 2021 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing.
The Journal of Academy of Marketing Science article „When and why do customer solutions pay off in business markets?” by Stefan Worm, Sundar Bharadwaj, Wolfgang Ulaga, and Werner Reinartzis one of the finalists for the 2018 JAMS Sheth Foundation Award.
The Journal of Marketing article „Creating Enduring Customer Value“ by V. Kumar and Werner Reinartz is one of the finalists for the 2017 Shelby D. Hunt / Harold H. Maynard Award.The award recognizes the best article in the Journal of Marketing for its significant contribution to marketing theory and thought.
2016 Outstanding Area Editor Award of the Journal of Marketing.
Winner of the 2012 SYNTEC Prix Academic de la Recherche en Management (Academic Award for Research in Management) in the category “Marketing and Decision Sciences” for the article “Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Sucessfully”, published in the Journal of Marketing, November 2011.
Winner of the 2011 Sheth Foundation / Journal of Marketing Award. Nominated by the editorial board of the Journal of Marketing and chosen by previous editors of the Journal of Marketing, the award recognizes scholarship that has made long-term contributions to the discipline of marketing (The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration).
Winner of the 2009 JIM Award for the Best Paper published in the Journal of Interactive Marketing during 2008, (Investigating Cross-Buying and Customer Loyalty).
Winner of 2009 Varadarajan Award for Early Career Contributions to Marketing Strategy Research of the American Marketing Assocation, in recognition for research impact within 10 years after obtaining the Ph.D.degree.
Finalist for the 2009 O’Dell Award of the Journal of Marketing Research - in recognition for his article published in 2004 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice (The Customer Relationship Management Process: Its Measurement and Impact on Performance).
Outstanding Reviewer Award of the Journal of Marketing Editorial Board 2005/2006.
Winner of the 2005 Journal of Marketing MSI/H. Paul Root Award. Chosen by the JM editorial review board for its significant contribution to the advancement of the practice of marketing (Balancing Acquisition and Retention Resources to Maximize Customer Profitability).
Honorable Mention for the 2005 Journal of Marketing MSI/H. Paul Root Award. Chosen by the JM editorial review board for its significant contribution to the advancement of the practice of marketing (Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research).
Selected into the 3rd biennial MSI Young Scholars Program (2005), sponsored by the Marketing Science Institute, in recognition for early career impact.
Winner of the 2003 Journal of Marketing MSI/H. Paul Root Award. Chosen by the JM editorial review board for its significant contribution to the advancement of the practice of marketing (The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration).
Winner of the 2001 American Marketing Association Donald R. Lehmann Award for the Best Dissertation-Based Research Paper to be published in the Journal of Marketing or in Journal of Marketing Research in 1999-2000.
Winner of the American Marketing Association John A. Howard Doctoral Dissertation Competition, 1999, recognizing the top dissertation on the basis of contribution to theory and practice, originality and appropriateness of the research method, technical competence in the execution of the research, and the value of the findings in contributing to knowledge in marketing.
Fulbright Scholarship at the University of Illinois in Urbana-Champaign, 1989-90.
Minor Research Awards
Dean’s Award for Academic Excellence, University of Houston, 1999.
Dean’s Distinguished Dissertation Fellowship from the College of Business Administration, University of Houston, 1999.
Honors Award for being top ranked in the graduating class at Munich University of Technology.
Scholarships from Munich University of Technology for 4 semesters.
Doctoral Consortium Invitations
Faculty Fellow, AIM AMA Sheth Doctoral Consortium, 2012, 2014.
Faculty Fellow, INFORMS Marketing Science Doctoral Consortium, University of Michigan 2009, 2010.
Faculty Fellow, AMA Sheth Foundation Doctoral Consortium, 2005, 2006, 2007, 2009, 2010.
Student Fellow, AMA-Sheth Foundation Doctoral Consortium at the University of Georgia, 1998.
Teaching Awards and Achievements
Consistently ranked in the top 2 courses (teaching ranking) across all mass sections in the social sciences faculty at the University of Cologne (course “Channel Management”), Fall 2007- Fall 2013).
Ranked 13th out 150 faculty members at INSEAD in terms of exective education teaching rating, 2005.
Winner of the case writing competition (case: Independer.com) of the European Foundation For Management Development EFMD, 2000.