Program
| Time | Track 1 | Track 2 | Track 3 | Track 4 | Track 5 |
|---|---|---|---|---|---|
| 8:30 - 9:00 am Main Building |
Registration & Coffee |
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Plenary 9:00 - 9:30 am |
Conference Opening Werner Reinartz, Thomas Scholdra, Julian R. K. Wichmann Aula 2 |
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Plenary 9:30 - 10:45 am |
Werner Reinartz, Thomas Scholdra, Julian R. K. Wichmann Aula 2 |
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| 10:45 - 11:15 am Main Building |
Coffee Break Gallery |
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Plenary 11:15 - 12:30 pm |
Generative AI in Research and Teaching (Panel Discussion) Christian Hughes, P. K. Kannan, Bernd Skiera, Raj Venkatesan Aula 2 |
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| 12:30 - 1:30 pm Main Building |
Lunch Break Gallery |
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PhD and Jr. Fellow Presentations* 1:30 - 2:30 pm |
Room 22 |
Mod: Kelly Hewett Room 23 |
Mod: Nita Umashankar Room 24 |
Mod: Ju-Yeon Lee Room 25 |
Mod: Sridhar Moorthy Room 26 |
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PhD and Jr. Fellow Presentations* 2:30 - 3:30 pm |
Mod: Thomas Scholdra Room 22 |
Mod: Alexander Bleier Room 23 |
Mod: Aric Rindfleisch Room 24 |
Mod: Murali Mantrala Room 25 |
Mod: Raji Srinivasan Room 26 |
| 3:30 - 4:00 pm Seminar Building (2nd floor) |
Coffee Break Hallway |
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Research Process 4:00 - 5:00 pm |
Room 22 |
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Prioritizing Emerging Phenomena in Marketing Strategy Research Room 24 |
Leveraging Talent, Tools and Artifical Intelligence in the Generation of Your Next BIG Research Idea Room 25 |
Creating Relevance in Marketing Strategy Research Christine Moorman, Neil A. Morgan Room 26 |
| 5:00 pm | Back to hotels | ||||
| 6:30 pm | Coach departure at 6:30 pm [Main entrance, Steigenberger Hotel Richard-Wagner-Str. 9, 50674 Köln] |
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| 7:00 - 10:30 pm |
Visiting Motorworld Cologne & Dinner at Mexican Restaurant El Carrito |
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*Senior and junior fellows are expected to distribute evenly across the different tracks for giving ample feedback
| Time | Track 1 | Track 2 | Track 3 | Track 4 | Track 5 |
|---|---|---|---|---|---|
| 8:30 - 9:00 am Seminar Building (2nd floor) |
Morning Coffee Hallway |
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Evolving Marketing Strategy Topics 9:00 - 10:00 am |
Societal Relevance/Marketing for a Better World Sundar Bharadwaj, Frank Germann, Colleen Harmeling Room 22 |
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New Brand(ing) Paradigms for a Digitalized World Alina Sorescu, Julian R.K. Wichmann Room 24 |
Sales Research - Status Quo, Challenges, and Future Opportunities Sebastian Hohenberg, Girish Mallapragada, Lisa Scheer, Sarang Sunder Room 25 |
Retailing in the face of Macro-Economic Changes Katrijn Gielens, Jonne Guyt, Michiel van Crombrugge Room 26 |
|
PhD and Jr. Fellow Presentations* 10:00 - 11:00 am |
Mod: Simone Wies Room 22 |
Mod: Els Breugelmans Room 23 |
Mod: Vivek Astvansh Room 24 |
Mod: Kay Peters Room 25 |
Mod: Julian R.K. Wichmann Room 26 |
| 11:00 - 11:30 am Seminar Building (2nd floor) |
Coffee Break Hallway |
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PhD and Jr. Fellow Presentations* 11:30 - 12:30 am |
Mod: Ashwin Malshe Room 22 |
Mod: Jonne Guyt Room 23 |
Mod: Satish Jayachandran Room 24 |
Mod: Andrew Petersen Room 25 |
Mod: Nooshin Warren Room 26 |
| 12:30 - 1:30 pm Main Building |
Lunch Break Gallery |
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Masterclasses: Important Methodological Approaches 1:30 - 2:30 pm |
Causal Inference in Marketing using Synthetic Control (and related) Methods Room 22 - Zoom Session |
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Field Experiments in Marketing Room 24 |
Room 25 |
Room 26 |
| 2:30 - 3:00 pm Seminar Building (2nd floor) |
Coffee Break Hallway |
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PhD and Jr. Fellow Presentations* 3:00 - 4:00 pm |
Mod: John Hulland Room 22 |
Mod: Mahima Hada Room 23 |
Mod: Clay Vorhees Room 24 |
Mod: Tarun Kushwaha Room 25 |
Mod: Sebastian Hohenberg Room 26 |
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Career Advancement: Learning from the Experienced 4:00 pm - 5:00 pm |
Lopo Rego, Raji Srinivasan, Rajendra Srivastava Room 22 |
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I Wish I Knew This when I Started as an Assistant Professor Deepa Chandrasekaran, Vamsi Kanuri, Amalesh Sharma Room 24 |
Navigating the Review Process in Top Journals, especially for MS Scholars Room 25 |
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| 5:00 pm | Back to hotels | ||||
| 6:30 - 9:30 pm | Closing Dinner at Sion Brauhaus [Unter Taschenmacher 5-7, 50667 Köln] (Please either walk, take public transport [stations Rathaus, Köln Hbf, or Heumarkt], or organize own cab transportation) |
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*Senior and junior fellows are expected to distribute evenly across the different tracks for giving ample feedback