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Program

Time Track 1 Track 2 Track 3 Track 4 Track 5
8:30 - 9:00 am
Main Building

Registration & Coffee
Gallery

Plenary

9:00 - 9:30 am

Main Building

Conference Opening

Werner Reinartz, Thomas Scholdra, Julian R. K. Wichmann

Aula 2

Plenary

9:30 - 10:45 am

Main Building

What is Marketing Strategy?

Werner Reinartz, Thomas Scholdra, Julian R. K. Wichmann

Aula 2 

10:45 - 11:15 am
Main Building
Coffee Break 
Gallery

Plenary

11:15 - 12:30 pm

Main Building

Generative AI in Research and Teaching (Panel Discussion)

Christian Hughes, P. K. Kannan, Bernd Skiera, Raj Venkatesan

Aula 2 

12:30 - 1:30 pm
Main Building
Lunch Break
Gallery

PhD and Jr. Fellow Presentations*

1:30 - 2:30 pm

Seminar Building (2nd floor)

Julien Bei

Mod: Adithya Pattabhiramaiah

Room 22

Ross Johnson

Mod: Kelly Hewett

Room 23

Sungkyun Moon

Mod: Nita Umashankar

Room 24

Irene Nahm

Mod: Ju-Yeon Lee

Room 25

Simon Schulten

Mod: Sridhar Moorthy

Room 26

PhD and Jr. Fellow Presentations*

2:30 - 3:30 pm

Seminar Building (2nd floor)

Kiwoong Yoo

Mod: Thomas Scholdra

Room 22

Wenqian Ni

Mod: Alexander Bleier

Room 23

Kristina Schaffer

Mod: Aric Rindfleisch

Room 24

Lieve Heyrman

Mod: Murali Mantrala

Room 25

Melissa Baucum

Mod: Raji Srinivasan

Room 26

3:30 - 4:00 pm
Seminar Building (2nd floor)
Coffee Break
Hallway

Research Process

4:00 - 5:00 pm

Seminar Building (2nd floor)

Writing the Theory Section

Ajay Kohli

Room 22

 

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Prioritizing Emerging Phenomena in Marketing Strategy Research

Manjit S. Yadav

Room 24

Leveraging Talent, Tools and Artifical Intelligence in the Generation of Your Next BIG Research Idea

Stefan Stremersch

Room 25

Creating Relevance in Marketing Strategy Research

Christine Moorman, Neil A. Morgan

Room 26

5:00 pm Back to hotels
6:30 pm Coach departure at 6:30 pm
[Main entrance, Steigenberger Hotel Richard-Wagner-Str. 9, 50674 Köln]
7:00 - 10:30 pm

Visiting Motorworld Cologne & Dinner at Mexican Restaurant El Carrito
[Butzweilerstraße 35-39, 50829 Köln]

*Senior and junior fellows are expected to distribute evenly across the different tracks for giving ample feedback

 

Time Track 1 Track 2 Track 3 Track 4 Track 5
8:30 - 9:00 am
Seminar Building (2nd floor)
Morning Coffee
Hallway

Evolving Marketing Strategy Topics

9:00 - 10:00 am

Seminar Building (2nd floor)

Societal Relevance/Marketing for a Better World

Sundar Bharadwaj, Frank Germann, Colleen Harmeling 

Room 22

 

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New Brand(ing) Paradigms for a Digitalized World

Alina SorescuJulian R.K. Wichmann

Room 24

Sales Research - Status Quo, Challenges, and Future Opportunities

Sebastian Hohenberg, Girish Mallapragada, Lisa Scheer, Sarang Sunder

Room 25

Retailing in the face of Macro-Economic Changes

Katrijn Gielens, Jonne Guyt, Michiel van Crombrugge

Room 26

PhD and Jr. Fellow Presentations*

10:00 - 11:00 am

Seminar Building (2nd floor)

Ankit Anand

Mod: Simone Wies

Room 22

Victoria Kramer

Mod: Els Breugelmans

Room 23

Sajeev Nair

Mod: Vivek Astvansh

Room 24

Nandini Nim

Mod: Kay Peters

Room 25

Qiong Tang

Mod: Julian R.K. Wichmann

Room 26

11:00 - 11:30 am
Seminar Building (2nd floor)
Coffee Break
Hallway

PhD and Jr. Fellow Presentations*

11:30 - 12:30 am

Seminar Building (2nd floor)

Philip Pollmann-Fervers

Mod: Ashwin Malshe

Room 22

Marcelino Chavez

Mod: Jonne Guyt

Room 23

Paul Hilfrich

Mod: Satish Jayachandran

Room 24

Zoe Li

Mod: Andrew Petersen

Room 25

Sakshi Babar

Mod: Nooshin Warren

Room 26

12:30 - 1:30 pm
Main Building
Lunch Break
Gallery

Masterclasses: Important Methodological Approaches

1:30 - 2:30 pm

Seminar Building (2nd floor)

Causal Inference in Marketing using Synthetic Control (and related) Methods

Kathleen Li

Room 22 - Zoom Session

 

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Field Experiments in Marketing

Iris Steenkamp

Room 24

Web Scraping

Johannes Boegershausen

Room 25

Meta Analysis

Tammo Bijmolt

Room 26

2:30 - 3:00 pm
Seminar Building (2nd floor)
Coffee Break
Hallway

PhD and Jr. Fellow Presentations*

3:00 - 4:00 pm

Seminar Building (2nd floor)

Ying Bao

Mod: John Hulland

Room 22

Jan Klostermann

Mod: Mahima Hada

Room 23

Jihye Jung

Mod: Clay Vorhees

Room 24

Jonathan Beck

Mod: Tarun Kushwaha

Room 25

Alexander Mafael

Mod: Sebastian Hohenberg

Room 26

Career Advancement: Learning from the Experienced

4:00 pm - 5:00 pm

Seminar Building (2nd floor)

Researchers as Brands 

Lopo Rego, Raji Srinivasan, Rajendra Srivastava

Room 22

 

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I Wish I Knew This when I Started as an Assistant Professor

Deepa Chandrasekaran, Vamsi KanuriAmalesh Sharma

Room 24

Navigating the Review Process in Top Journals, especially for MS Scholars

Detelina MarinovaKapil Tuli

Room 25

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5:00 pm Back to hotels
6:30 - 9:30 pm Closing Dinner at Sion Brauhaus [Unter Taschenmacher 5-7, 50667 Köln]
(Please either walk, take public transport [stations Rathaus, Köln Hbf, or Heumarkt], or organize own cab transportation)

*Senior and junior fellows are expected to distribute evenly across the different tracks for giving ample feedback