Selection of Refereed Journal Articles
Hirche, Martin, Paul W. Farris, Luke Greenacre, Yiran Quan, and Susan Wei (2021), “Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship,” Journal of Retailing. [in press]
Hirche, Martin, Luke Greenacre, Magda Nenycz-Thiel, Simone Loose, and Larry Lockshin (2021), “SKU Performance and Distribution: A Large-Scale Analysis of the Role of Product Characteristics with Store Scanner Data,” Journal of Retailing and Consumer Services. [in press]
Hirche, Martin, Juliane Haensch, and Larry Lockshin (2021), “Comparing the Day Temperature Effect on Retail Sales of Alcoholic Beverages – A Time-Series Analysis,” International Journal of Wine Business Research. [in press]
Bruwer, Johan, Marlene A. Pratt, Anthony Saliba, and Martin Hirche (2017), “Regional Destination Image Perception of Tourists within a Winescape Framework,” Current Issues in Tourism, 20(2), 157-177.
Hirche, Martin and Johan Bruwer (2014), “Buying a Product for an Anticipated Consumption Situation - Observation of High and Low Involved Wine Buyers in a Retail Store,” International Journal of Wine Business Research, 26(4), pp. 295-318.