Master Courses of the Marketing Area

Module	Course Title	Course ECTS	Language	WS	SS
Major Module I	Business Model Innovation and Entrepreneurship	6	English	-	X
	Applied Digital Marketing and Business Analytics: A Case-Based Course	6	English		X
	Service Innovation (in Cooperation with Koelnmesse GmbH)	6	English	-	X
Major Module II	Retailing	6	English	X	-
	Practical Applications in Retailing	6	English	X	-
Major Module III	Services and Media Marketing	6	English	-	X
Major Module IV	Sustainability in Marketing and Consumer Behavior	6	English	-	not offered in SS 2021
	Brand Management	6	English	-	X
Major Module V	Marketing Performance Management	6	English	X	-
Major Module VI	Business Projects	12	English	X	X
Major Module VII	Customer Relationship Management	6	English	X
Major Module Marketing Seminar I	Marketing Seminars I	6	English	X
Major Module Marketing Seminar II	Marketing Seminars II	6	English		X
Selected Issues in Marketing I	Consumer Centric New Product Development	6	English	irregular 1
	Marketing Data Analysis and Visualisation in R	6	English	irregular 1
	Business Simulation	6	English	irregular 1
Selected Issues in Marketing II	Quantitative Applications in Marketing	6	English	irregular 1
Selected Issues in Marketing III	Pricing	-	English	WS 2019/20
Digital Transformation I	Value Creation in the Digital World	6	English	-	X
	Marketing of Digital Innovations	6	English	X	-
Core Module Management Skills	Management Skills	6	English	X	X
Research Track	Empirical-quantitative Research in Marketing and Related Fields	6	English	irregular 1
	How to Publish in A-Journals	6	English	irregular 1
	Graduate Seminar in Markting Strategy	6	English	irregular 1
	Marketing Response Theory with Applications to Managerial Problems	6	English	irregular 1
CEMS	CEMS Case Studies in Marketing	12	English	-	X

¹The courses Selected Issues in Marketing I, II & II are offered on an irregular basis. Information given in this table are only valid for the current and the next semester.

Further information about the master degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provided by the WiSo Student Service. For questions related to a specific course please refer to the course announcements on our or the other departments' websites and send an email to the corresponding contact person. Note thats no responsibility is taken for the correctness of information, please contact the Examination Office for all examination-related questions and examination regulations. 

Master Thesis with the Marketing Area 

Students may write their master thesis with the departments of the Marketing Area. For further information please click here.