skip to content

Master Courses of the Marketing Area (Examination Regulations 2021)

Module

Course Title

Course ECTS

Language

WS

SS

Major Module Marketing in Specific Contexts I

Business Model Innovation and Entrepreneurship

6

English

 

X

Business Simulation

6

English

X

 

Applied Digital Marketing and Business Analytics: A Case-Based Course

6

English

 

X

Major Module Marketing in Specific Contexts II

Retailing

6

English

X

 

Practical Applications in Retailing

6

English

X

 

Major Module Marketing in Specific Contexts III

Services and Media Marketing

6

English

 

X

Major Module Brand Management

Brand Management

6

English

 

X

Digital Transformation, Consumer Well-Being, and Sustainability

6

English

 

X

Major Module Marketing Performance Management 

Marketing Performance Management 

6

English

X

 

Major Module Customer Management

Customer Management

6

English

 

X

Major Module Business Project

 

Business Project in Marketing

12

English

X

X

Applied Research Project in Marketing

12

English

X

X

Major Module Digital Strategy and Marketing

Digital Strategy and Marketing

6

English

 

X

Marketing of Digital Innovations 6 English X  

Major Module Marketing Seminar

Seminar in Marketing

6

English

X

X

Major Module Selected Issues in Marketing

Marketing@University of Cologne

6

English

irregular*

Brand Management in the New Consumer World

6 English  
Quantitative Applications in Marketing 6 English X

Base Module Management Skills

Management Skills

6

English

X

X

CEMS

CEMS Case Studies in Marketing

12

English

-

X

CEMS Business Project 15 English   X

Further information about the master degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provided by the WiSo Student Service. For questions related to a specific course please refer to the course announcements on our or the other departments' websites and send an email to the corresponding contact person. Note thats no responsibility is taken for the correctness of information, please contact the Examination Office for all examination-related questions and examination regulations. 

Master Thesis with the Marketing Area 

Students may write their master thesis with the departments of the Marketing Area. For further information please click here.

Doctoral Program (Business Administration)

Module

Course Title

Course ECTS

Language

WS

SS

Core Module 1

Conceptual Rigor

6

English

X

X

Elective Module (Varying courses)

 

 

Marketing Strategy

6

English

irregular

Marketing Response Theory

6

English

irregular

Consumer Behavior Research

6

English

irregular