Master Courses of the Marketing Area (Examination Regulations 2021)
Module | Course Title | Course ECTS | Language | WS | SS |
6 | English |
| X | ||
6 | English | X | |||
Applied Digital Marketing and Business Analytics: A Case-Based Course | 6 | English | X | ||
6 | English | X |
| ||
6 | English | X |
| ||
6 | English |
| X | ||
6 | English |
| X | ||
Digital Transformation, Consumer Well-Being, and Sustainability | 6 | English |
| X | |
6 | English | X |
| ||
6 | English | X | |||
| 12 | English | X | X | |
Applied Research Project in Marketing | 12 | English | X | X | |
Major Module Digital Strategy and Marketing | 6 | English | X | ||
Marketing of Digital Innovations | 6 | English | X | ||
6 | English | X | X | ||
6 | English | irregular* | |||
6 | English | ||||
Consumer Centric New Product Development | 6 | English | X | ||
Quantitative Applications in Marketing | 6 | English | X | ||
6 | English | X | X | ||
12 | English | - | X | ||
CEMS Business Project | 15 | English | X |
Further information about the master degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provided by the WiSo Student Service. For questions related to a specific course please refer to the course announcements on our or the other departments' websites and send an email to the corresponding contact person. Note thats no responsibility is taken for the correctness of information, please contact the Examination Office for all examination-related questions and examination regulations.
Master Thesis with the Marketing Area
Students may write their master thesis with the departments of the Marketing Area. For further information please click here.
Doctoral Program (Business Administration)
Module | Course Title | Course ECTS | Language | WS | SS |
Core Module 1 | 6 | English | X | X | |
Elective Module (Varying courses)
| Marketing Strategy | 6 | English | irregular | |
Marketing Response Theory | 6 | English | irregular | ||
Consumer Behavior Research | 6 | English | irregular |