Master Courses of the Marketing Area (Examination Regulations 2021)

Module	Course Title	Course ECTS	Language	WS	SS
Major Module Marketing in Specific Contexts I	Business Model Innovation and Entrepreneurship	6	English		X
	Business Simulation	6	English	X
	Applied Digital Marketing and Business Analytics: A Case-Based Course	6	English		X
Major Module Marketing in Specific Contexts II	Retailing	6	English	X
	Practical Applications in Retailing	6	English	X
Major Module Marketing in Specific Contexts III	Services and Media Marketing	6	English		X
Major Module Brand Management	Brand Management	6	English		X
	Digital Transformation, Consumer Well-Being, and Sustainability	6	English		X
Major Module Marketing Performance Management	Marketing Performance Management	6	English	X
Major Module Customer Management	Customer Management	6	English		X
Major Module Business Project	Business Project in Marketing	12	English	X	X
	Applied Research Project in Marketing	12	English	X	X
Major Module Digital Strategy and Marketing	Digital Strategy and Marketing	6	English		X
	Marketing of Digital Innovations	6	English	X
Major Module Marketing Seminar	Seminar in Marketing	6	English	X	X
Major Module Selected Issues in Marketing	Marketing@University of Cologne	6	English	irregular*
	Brand Management in the New Consumer World	6	English
	Consumer Centric New Product Development	6	English	X
	Quantitative Applications in Marketing	6	English	X
Base Module Management Skills	Management Skills	6	English	X	X
CEMS	CEMS Case Studies in Marketing	12	English	-	X
	CEMS Business Project	15	English		X

 

Further information about the master degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provided by the WiSo Student Service. For questions related to a specific course please refer to the course announcements on our or the other departments' websites and send an email to the corresponding contact person. Note thats no responsibility is taken for the correctness of information, please contact the Examination Office for all examination-related questions and examination regulations. 

Master Thesis with the Marketing Area 

Students may write their master thesis with the departments of the Marketing Area. For further information please click here.

Doctoral Program (Business Administration)

Module	Course Title	Course ECTS	Language	WS	SS
Core Module 1	Conceptual Rigor	6	English	X	X
Elective Module (Varying courses)	Marketing Strategy	6	English	irregular
	Marketing Response Theory	6	English	irregular
	Consumer Behavior Research	6	English	irregular