Master Courses of the Marketing Area
Module | Course Title | Course ECTS | Language | WS | SS |
6 | English | - | X | ||
Applied Digital Marketing and Business Analytics: A Case-Based Course | 6 | English | X | ||
6 | English | - | X | ||
6 | English | X | - | ||
6 | English | X | - | ||
6 | English | - | X | ||
Sustainability in Marketing and Consumer Behavior | 6 | English | - | not offered in SS 2021 | |
6 | English | - | X | ||
6 | English | X | - | ||
12 | English/ German | X | X | ||
6 | English | X | |||
6 | English/ | X |
| ||
6 | English/ |
| X | ||
6 | English | irregular 1 | |||
6 | English | irregular 1 | |||
Quantitative Applications in Marketing | 6 | English | irregular 1 | ||
- | English | WS 2019/20 | |||
6 | English | - | X | ||
6 | English | X | - | ||
6 | English | X | X | ||
Research Track | Empirical-quantitative Research in Marketing and Related Fields | 6 | English | irregular 1 | |
How to Publish in A-Journals | 6 | English | irregular 1 | ||
Marketing Response Theory with Applications to Managerial Problems | 6 | English | irregular 1 | ||
12 | English | - | X |
1The courses Selected Issues in Marketing I, II & II are offered on an irregular basis. Information given in this table are only valid for the current and the next semester.
Further information about the master degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provided by the WiSo Student Service. For questions related to a specific course please refer to the course announcements on our or the other departments' websites and send an email to the corresponding contact person. Note thats no responsibility is taken for the correctness of information, please contact the Examination Office for all examination-related questions and examination regulations.
Master Thesis with the Marketing Area
Students may write their master thesis with the departments of the Marketing Area. For further information please click here.