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Dr. Thomas Scholdra

Research Interests

  • Recession Marketing
  • Retailing
  • Digital Marketing

Curriculum Vitae

Thomas Scholdra is a post-doctoral researcher at the Chair of Retailing and Customer Management since November 2019. Before joining the marketing area, he received his doctoral degree from the University of Bremen with a summa cum laude in 2019. Thomas studied business administration at the University of Muenster, Germany, the University of Goettingen, Germany, and the Turku School of Economics, Finland. During his studies, he gained practical experience through internships in leading FMCG companies. Thomas’ research interests focus on recession marketing, retailing, and digital marketing. For his dissertation on business cycles and consumer behavior, he has been rewarded with several national and international research awards (e.g., the Wolfgang-Ritter-Prize for outstanding business research and the Research Prize of the German Brand Association). His work has been published in leading international journals such as the Journal of Marketing. The complete Curriculum Vitae you will find here.


Administrative Responsibilities

  • Administration of student assistants
  • Support of CEMS Business Project administration

Teaching Responsibilities

  • Supervision of Bachelor’s and Master’s Theses
  • Master Course: “Quantitative Applications in Marketing” 
  • Master Business Project (various topics)
  • Master Course: “CEMS Case Studies in Marketing”