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Academic Alumni

Dr. Katia Alexi

  • Topic of Dissertation: Price Images in Retailing - The Role of Reference Products
  • Supervisor: Prof. Dr. Werner Reinartz
  • Date of Graduation: Jul, 2010

Dr. Max Backhaus

  • Topic of Dissertation: Econometric Essays on Protecting, Growing, and Benefiting from Customer-Based Brand Equity
  • Supervisor: Prof. Dr. Marc Fischer
  • Date of Graduation: 12.01.2017

Prof. Dr. Jan-Michael Becker

  • Topic of Dissertation: Essays on Uncovering and Treating Unobserved Heterogeneity
  • Supervisor: Prof. Dr. Franziska Völckner
  • Date of Graduation: Jul, 2011

Dr. Maren Becker

  • Topic of Dissertation: Advertising Effectiveness: The Role of Content
  • Supervisor: Prof. Dr. Werner Reinartz
  • Date of Graduation: May, 2017

Dr. Manuel Berkmann

  • Topic of Dissertation: Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets
  • Supervisor: Prof. Dr. Werner Reinartz
  • Date of Graduation: January, 2020

Dr. Benedikt Berlemann

  • Topic of Dissertation: Essays in Retail Strategy: The Case of Unplanned Buying and Exclusively Branded Products
  • Supervisor: Prof. Dr. Werner Reinartz
  • Date of Graduation: Dec, 2012

Dr. Alexander Bleier

  • Topic of Dissertation: Essays on Personalized Online Advertising
  • Supervisor: Prof. Dr. Maik Eisenbeiß
  • Date of Graduation: May, 2014

Prof. Dr. Pascal Bruno

  • Topic of Dissertation: Essays on International Brand Positioning and Brand Communication
  • Supervisor: Prof. Dr. Franziska Völckner
  • Date of Graduation: April, 2014

Dr. René Eppmann

  • Topic of Dissertation: Essays on Gamification and Gamified Customer Experiences
  • Supervisor: Prof. Dr. Franziska Völckner
  • Date of Graduation: Dec, 2019

Prof. Dr. Alexander Himme

  • Topic: Essays on the Management of Intangibles, Costs, and Innovation
  • Supervisor: Prof. Dr. Marc Fischer
  • Date of Graduation: 2014

Prof. Dr. Julian Hofmann

  • Topic of Dissertation: Essays on Human Brands and Meta-Analysis in Marketing
  • Supervisor: Prof. Dr. Franziska Völckner
  • Date of Graduation: Dec, 2012

Dr. Tobias Hornig

  • Topic of Dissertation: The Measurement and Validation of the Value Potential of Global Brands (Die Messung und Validierung des Wertschöpfungspotentials globaler Marken)
  • Supervisor: Prof. Dr. Marc Fischer
  • Date of Graduation: Jan, 2014

Dr. Vanessa Junc

  • Topic of Dissertation: Essays on Psychological Distance in Retailing
  • Supervisor: Prof. Dr. Werner Reinartz
  • Date of Graduation: November, 2015

Dr. Monika Käuferle

  • Topic of Dissertation: Effective Multichannel Distribution Strategy
  • Supervisor: Prof. Dr. Werner Reinartz
  • Date of Graduation: Jul, 2012

Prof. Dr. Kristina Klein

  • Assistant Professor 2012 - 2018
  • Topic of Dissertation: Essays on the Effects of Brand Names and Prices on Consumer Behavior
  • Supervisor: Prof. Dr. Franziska Völckner
  • Date of Graduation: April, 2012

Dr. Eric Lennartz

  • Topic of Dissertation: Essays on Consumer Perception Applications to Inflation, Business-to-Business Brands, and Response Styles
  • Supervisor: Prof. Dr. Marc Fischer
  • Date of Graduation: March, 2017

Dr. Lara Lobschat

  • Topic of Dissertation: Essays on Marketing Communications
  • Supervisor: Prof. Dr. Werner Reinartz
  • Date of Graduation: April, 2013

Dr. Dominik Orbach

  • Topic of Dissertation: Forward Integration into Retailing: Motives, Channel Structure and Performance
  • Supervisor: Prof. Dr. Werner Reinartz
  • Date of Graduation: Jul, 2012

Dr. Annette Ptok

  • Topic of Dissertation: Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness
  • Supervisor: Prof. Dr. Werner Reinartz
  • Date of Graduation: November, 2017

Prof. Dr. Alexander Rühle

  • Topic of Dissertation: Essays on the Effects of Partitioned Pricing Strategies and Branding Decisions on Consumer Behavior
  • Supervisor: Prof. Dr. Franziska Völckner
  • Date of Graduation: Dec, 2012

Dr. Peter Saffert

  • Topic of Dissertation: Advertising Effectiveness - The Role of Awards, Creativity, and Cross-Channel Effects
  • Supervisor: Prof. Dr. Werner Reinartz
  • Date of Graduation: Jan, 2012

Dr. Thomas Schollmeyer

  • Topic of Dissertation: Entertainment Products and Network Effects (Die Behandlung von Unsicherheit bei Medienprodukten und die finanzielle Wirkung von Marken)
  • Supervisor: Prof. Dr. Marc Fischer
  • Date of Graduation: Jan, 2013

Dr. Michael Schulz

  • Topic of Dissertation: Essays on Consumer Reactions to Product Development Communication
  • Supervisor: Prof. Dr. Franziska Völckner
  • Date of Graduation: Dec, 2019

Dr. Samuel Stäbler

  • Topic of Dissertation: Three Essays on the Positive and Negative Consequenzes of Corporate Social Responsibility and Irresponsibility
  • Supervisor: Prof. Dr. Marc Fischer
  • Date of Graduation: 24.10.2018

Dr. Isabel Victoria Villeda

  • Topic of Dissertation: Essays on Interfirm and Intrafirm Brand Combinations
  • Supervisor: Prof. Dr. Franziska Völckner
  • Date of Graduation: Aug, 2012

Dr. Nils Wagner

  • Topic of Dissertation: A Descriptive Normative Analysis of Marketing Budgeting
  • Supervisor: Prof. Dr. Marc Fischer
  • Date of Graduation: Dec, 2011

Dr. Feriha Zingal

  • Topic of Dissertation: Essays on Pricing in Two-Sided Markets
  • Supervisor: Prof. Dr. Franziska Völckner
  • Date of Graduation: Aug, 2013