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UNIVERSITY OF COLOGNE

Faculty of Management, Economics and Social SciencesMarketing Area

Academic Alumni

Dr. Katia Alexi

Topic of Dissertation: Price Images in Retailing - The Role of Reference Products
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jul, 2010

Dr. Max Backhaus

Topic of Dissertation: Econometric Essays on Protecting, Growing, and Benefiting from Customer-Based Brand Equity
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: 12.01.2017

Prof. Dr. Jan-Michael Becker

Topic of Dissertation: Essays on Uncovering and Treating Unobserved Heterogeneity
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Jul, 2011

Ass. Prof. Dr. Maren Becker

Topic of Dissertation: Advertising Effectiveness: The Role of Content
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: May, 2017

Prof. Dr. Magdalena Bekk

Essays on the Effects of Personality and Fit on Consumer Behavior"
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: January, 2015

Dr. Manuel Berkmann

Topic of Dissertation: Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: January, 2020

Dr. Benedikt Berlemann

Topic of Dissertation: Essays in Retail Strategy: The Case of Unplanned Buying and Exclusively Branded Products
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Dec, 2012

Prof. Dr. Alexander Bleier

Topic of Dissertation: Essays on Personalized Online Advertising
Supervisor: Prof. Dr. Maik Eisenbeiß
Date of Graduation: May, 2014

Prof. Dr. Pascal Bruno

Topic of Dissertation: Essays on International Brand Positioning and Brand Communication
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: April, 2014

Prof. Dr. Alexander Edeling

Topic of Dissertation: Essays On Strategic Marketing Behavior and its Finanancial Performance Implications
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: April, 2016

Dr. René Eppmann

Topic of Dissertation: Essays on Gamification and Gamified Customer Experiences
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Dec, 2019

Prof. Dr. Martin P. Fritze

former Assistant Professor in the Junior Professor System at the University of Cologne 2018 - 2023

Prof. Dr. Alexander Himme

Topic: Essays on the Management of Intangibles, Costs, and Innovation
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: 2014

Dr. Tobias Hinze

Topic: Essays on Consumer Behavior in Digital and Sustainable Marketing Environments
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: April 2022

Prof. Dr. Julian Hofmann

Topic of Dissertation: Essays on Human Brands and Meta-Analysis in Marketing
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Dec, 2012

Dr. Tobias Hornig

Topic of Dissertation: The Measurement and Validation of the Value Potential of Global Brands (Die Messung und Validierung des Wertschöpfungspotentials globaler Marken)
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: Jan, 2014

Prof. Dr. Monika Imschloß

former Assistant Professor in the Junior Professor System at the University of Cologne from April 2015 until November 2020

Dr. Vanessa Junc

Topic of Dissertation: Essays on Psychological Distance in Retailing
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: November, 2015

Dr. Monika Käuferle

Topic of Dissertation: Effective Multichannel Distribution Strategy
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jul, 2012

Prof. Dr. Kristina Klein

Assistant Professor 2012 - 2018
Topic of Dissertation: Essays on the Effects of Brand Names and Prices on Consumer Behavior
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: April, 2012

Dr. Denise Marie Küpper

Topic of Dissertation: Essays on Digital Interactions in Marketing Contexts
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: March, 2021

Dr. Eric Lennartz

Topic of Dissertation: Essays on Consumer Perception Applications to Inflation, Business-to-Business Brands, and Response Styles
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: March, 2017

Ass. Prof. Dr. Lara Lobschat

Topic of Dissertation: Essays on Marketing Communications
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: April, 2013

Prof. Dr. André Marchand

former Professor of Marketing & Digital Environment at the University of Cologne from June 2017 - October 2020

Dr. Dominik Orbach

Topic of Dissertation: Forward Integration into Retailing: Motives, Channel Structure and Performance
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jul, 2012

Dr. Annette Ptok

Topic of Dissertation: Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: November, 2017

Dr. Julia Reinhard

Topic of Dissertation:
Supervisor: Prof. Dr. Hernán Bruno
Date of Graduation: January, 2022

Prof. Dr. Alexander Rühle

Topic of Dissertation: Essays on the Effects of Partitioned Pricing Strategies and Branding Decisions on Consumer Behavior
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Dec, 2012

Dr. Peter Saffert

Topic of Dissertation: Advertising Effectiveness - The Role of Awards, Creativity, and Cross-Channel Effects
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jan, 2012

Dr. Thomas Schollmeyer

Topic of Dissertation: Entertainment Products and Network Effects (Die Behandlung von Unsicherheit bei Medienprodukten und die finanzielle Wirkung von Marken)
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: Jan, 2013

Dr. Andrea Schöndeling

Topic: Advertising Elasticities and the Effectiveness of New Marketing Strategies
Supervisor: Prof. Dr. André Marchand
Date of Graduation: September 2022

Dr. Michael Schulz

Topic of Dissertation: Essays on Consumer Reactions to Product Development Communication
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Dec, 2019

Dr. Rouven Wulf Schwerdtfeger

Topic of Dissertation: Brand Management in the Entertainment Industry
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: March, 2021

Ass. Prof. Dr. Samuel Stäbler

Topic of Dissertation: Three Essays on the Positive and Negative Consequenzes of Corporate Social Responsibility and Irresponsibility
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: 24.10.2018

Dr. Isabel Victoria Villeda

Topic of Dissertation: Essays on Interfirm and Intrafirm Brand Combinations
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Aug, 2012

Dr. Nils Wagner

Topic of Dissertation: A Descriptive Normative Analysis of Marketing Budgeting
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: Dec, 2011

Ass. Prof. Dr. Julian Wichmann

Topic of Dissertation:
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: April 2020

Dr. Feriha Zingal

Topic of Dissertation: Essays on Pricing in Two-Sided Markets
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Aug, 2013