Female Career Award HEC Lausanne 2018

Prof. Dr. Völckner received in June 2018 the female career award of HEC Lausanne and presented a research project on brand positioning at the award ceremony. Launched by the Equal Opportunity Committee of HEC Lausanne, the award honors a female academic career outside HEC Lausanne.

Emerald 2016 Citations of Excellence Award

Prof. Dr. Franziska Völckner and her co-authors received the Emerald 2016 Citations of Excellence Award for “Managing brands in the social media environment,” Journal of Interactive Marketing, Special Issue on Social Media and Marketing, 27(4), co-authored by S. Gensler, Y. Liu-Thompkins, and C. Wiertz.

ANZMAC Best Overall Conference Paper Award 2013

At the annual ANZMAC (Australian & New Zealand Marketing Academy) Conference 2013 Prof. Dr. Franziska Völckner received the Best Overall Conference Paper Award and the Best Paper Award in Marketing Communications and Promotion Track for „The temperature crossover in advertising – How physical temperature influences consumers’ emotional responses to advertising“ (co-authored by Pascal Bruno and Valentyna Melnyk), 

Albertus-Magnus Teaching Award 2013

In the summer term 2013, Prof. Dr. Franziska Völckner received the Albertus-Magnus Teaching Award from the Faculty of Management, Economics and Social Sciences, University of Cologne.

Reviewer of the Year 2012

Prof. Dr. Franziska Völckner was awarded the "Reviewer of the Year Award 2012" from the journal "BuR – Business Research" in the department marketing.

Albertus-Magnus Teaching Award 2011

In the summer term 2011, Prof. Dr. Franziska Völckner received the Albertus-Magnus Teaching Award from the Faculty of Management, Economics and Social Sciences, University of Cologne.

VHB Best Paper Award 2011

Prof. Dr. Franziska Völckner (together with Prof. Dr. Marc Fischer, University of Cologne, and Prof. Dr. Henrik Sattler, University of Hamburg) was awarded the "VHB Best Paper Award 2011" for their paper "How important are brands? A cross-category, cross-country study", which appeared in the Journal of Marketing Research. The Best Paper Award is the highest research honor that is awarded each year by the German Academic Association for Business Research (VHB).

Download the abstract of the corresponding article (PDF)

VHB Young Academics Best Paper Award 2008

Prof. Dr. Franziska Völckner was awarded the "VHB Young Academics Best Paper Award 2008" for her paper "The dual role of price: Decomposing consumers’ reactions to price, Journal of the Academy of Marketing Science, 36(3), 359-377" from the German Academic Association for Business Research (Verband der Hochschullehrer für Betriebswirtschaft)