Klein, Kristina, Franziska Völckner, Hernán A. Bruno, Hendrik Sattler, and Pascal Bruno (2019), “Brand Positioning Based on Brand Image–Country Image Fit,” Marketing Science, forthcoming
Chae, Inyoung, Hernan A. Bruno, and Fred M. Feinberg (2019), “Wearout or Weariness? Potential Negative Consequences of Ad Volume and Timing,” Journal of Marketing Research, 56 (1), 57-75.
Bruno, Hernán A., Javier Cebollada, and Pradeep K. Chintagunta (2018), “Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior,” Marketing Science, 37 (4), 631-648.
Bruno, Hernán A., Haie Che, and Shantanu Dutta (2012), “Role of reference price on price and quantity: insights from business-to-business markets,” Journal of Marketing Research, 49 (5), 640-654.
Bruno, Hernán A., and Naufel J. Vilcassim (2008), “Structural demand estimation with varying product availability,” Marketing Science, 27 (6), 1126-1131.
Bruno, Hernán A., Unmish Parthasarathi, and Nisha Singh (2005), “Does marketing measure up? Performance metrics: Practices and impacts,” MSI Report Series: 05-301, Cambridge: Marketing Science Institute.