Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
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News
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Research Seminar Talk by Prof. Dr. Renana Peres (Hebrew University of Jerusalem) at the Marketing Area
Dear Colleagues, On behalf of Prof. Dr. Werner Reinartz of the Seminar for Retailing and Customer Management, I would like to draw your attention to the fourth and last event of our Research Seminar Series in the Winter semester 2025/2026: Prof.…
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Prof. Dr. Werner Reinartz Recognized in 2024 AMA Research Productivity Report
Prof. Dr. Werner Reinartz has been recognized in the latest Author Productivity Ranking of premier AMA journals, published by the AMA’s DocSIG Research Productivity Report. Based on publications from 2015 to 2024, he ranks 17th among researchers in…
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Research Seminar Talk by Prof. Dr. Johannes Kasinger (Tilburg School of Economics and Management) at the Marketing Area
Dear colleagues, On behalf of Prof. Dr. Werner Reinartz of the Seminar for Retailing and Customer Management, I would like to draw your attention to the third event of our Research Seminar Series in the Winter semester 2025: Prof. Dr. Johannes…