Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
... about our research
... about the team
...about job offers
Professor Marc Fischer on Corporate Social Irresponsibility in the Current Issue of Harvard Business Manager
Together with Associate Professor Samuel Stäbler, University of Tilburg, Professor Marc Fischer has investigated when media reports on corporate social irresponsibility.
Fresh Faces Careers Academy
How about a career start in one of the world's largest tech networks?
2 days, one business challenge, 100% digital
At the L'Oréal Brandstorm #Austria & Germany you have the opportunity to take the Consumer Journey to the next level!
Bottomless pit? Galeria Karstadt Kaufhof in need for government support
Uwe Bettendorf from SWR2 Radio interviews Professor Dr. Werner Reinartz on the consequences of supporting Galeria Karstadt Kaufhof with government loans. Interview in German language. [Fass ohne Boden? Galeria Karstadt Kaufhof braucht erneut…
Doctoral Scholarship in Business Adminstration
The CGS offers one three-year doctoral scholarship to outstanding students holding
a Master’s degree...
Einsichtnahme "Einführung ins Marketing" aus dem Sommersemester 2020
Weitere Informationen zur Einsichtnahme und den Terminen finden Sie hier. (Klausurtermin 03.06.2020)
Record sales in spite of lock down [Rekordumsatz trotz Lockdown]
Florian Kolf of the German business daily Handelsblatt quotes Werner Reinartz about the challenges of stationary retailers during the lock down stage. January 6, 2021