Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
... about the team
...about job offers
Student Assistant WHB/SHK wanted - Chair Prof. Dr. Werner Reinartz
Prof. Dr. Werner Reinartz (Department of Retailing and Customer Management) is searching for student assistants. Klick here for more information on the position and the application.
Exam inspection of Retailing / SM Marketing II - 1st and 2nd exam
The exam inspection for Retailing / SM Marketing II for the 1st and 2nd exam WS 20/21 will be held June, 7th, 2021. For details concerning registration please click here.
Exam inspection of Customer Relationship Management / SM Marketing VII 1st and 2nd exam
The exam inspection for Customer Relationship Management / SM Marketing VII for the 1st and 2nd exam WS 20/21 will be held June, 4th, 2021. For details concerning registration please click here.
Stationary retail: How to survive in the city?
Werner Reinartz comments extensively on the new IFH study on stationary retailing developments in Handelsblatt March 24, 2021 [Eine Chance in der Stadt zu überleben]
Exam Inspection Value Creation / MP SM Digital Transformation I - Exam Date July 23th, 2020
Registration period will be open from April 7th - April 16th, 2021, 12:00 pm
After the Pandemic: It's time for the "New Retail"!
The BDA | Confederation of German Employers' Associations organized a panel discussion with Josef Sanktjohanser (President, German Retailing Association), Tina Mueller (CEO Douglas), and Sandra Widmaier-Gebauer (board member HR, Otto Group), along…
Professor Marc Fischer on Corporate Social Irresponsibility in the Current Issue of Harvard Business Manager
Together with Assistant Professor Samuel Stäbler, University of Tilburg, Professor Marc Fischer has investigated when media reports on corporate social irresponsibility.
How the retailing trade is planning the re-opening after lockdown
Werner Reinartz weighs in this Tagesspiegel article on the retailing store re-opening plans in Germany. February 28, 2021 [„Wie der Einzelhandel die sofortige Wiedereröffnung erwirken will“]