Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
Learn more...
... about the team
...about Cologne-Hamburg Marketing Camp 2020
Students' pages
Students
News
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Official Denomination of Professor Fischer’s Chair With immediate effect the former designation of the Professor Fischer’s Chair will be changed
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Business Project - Digitization of the Pharmaceutical Industry, Winter Semester 20/21 Business projects with Boehringer Ingelheim and Bayer in the winter semester 2020/2021
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Job Advertisement for 2 Student Assistants The Chair of Professor Marc Fischer is looking for two student assistants as of October 1st, 2020
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Recently published JM Article by Professor Fischer selected as Runner-up for the 2020 Lehmann award The recently published article by Stäbler, Samuel and Marc Fischer (2020). When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries. Journal of Marketing, 84(3), 46–67, was…
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JCR/IJRM Author Development Workshop, EMAC 2020, Budapest (Hungary) In a continuing effort to help authors, the Journal of Consumer Research (JCR) and the International Journal of Research in Marketing (IJRM) are running an Author Development Workshop. As co-editor of IJRM, Prof. Werner Reinartz is one the…
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Tutors wanted at the Chair of Marketing and Brand Management The Chair of Prof. Dr. Völckner is looking for tutors for the coming winter semester 20120/21 to lead practice groups during the first lecture block
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Postponed: Exam Inspection 'Concepts and Methods of Marketing Mix Management' Due to the current situation the exam inspection will be postponed.