
Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
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... about the team

...about job offers
Students' pages

Students
News
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Student Assistant wanted at the chair of Retailing and Customer Relationship Management / Prof. Dr. Werner Reinartz
The Chair of Retailing and Customer Relationship Management is looking for committed student assistants supporting our chair.
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Student Assistant wanted at the chair of Marketing Science and Analytics / Prof. Dr. Marc Fischer
The Chair of Marketing Science and Analytics is looking for a student assistant.