Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
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News
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Prof. Marchand moves to Leipzig University Prof. Dr. André Marchand, currently Associate Professor (W2) at the University of Cologne, accepts the offer from Leipzig University for a Full Professorship (W3) as of October 1, 2020. He will also become director of the Institute for Service and…
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Dr. Jan-Michael Becker now Associate Professor in Oslo Since September 1, Dr. Jan-Michael Becker is Associate Professor at BI Norwegian Business School in Oslo. We wish him all the best and much success in his new position.
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New case study about digital platforms We are glad to announce that the case study “Expanding the Traditional Retail Model: Douglas’ Path Towards a Multichannel Beauty Platform” (ECCH case 520-0102-1) has been released. It has been authored by Profs Werner Reinartz and Nico Wiegand with…
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The chair of Marketing and Brand Management, Prof. Dr. Franziska Völckner, is currently looking for a Research Assistant / Doctoral Student The starting date is March, 2021 (or later), the application deadline is October 25, 2020. The complete job description can be found here.
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„Fascination Retail“ goes Digital The annual IFH practitioner event “Fascination Retail” becomes an all-digital format in 2020. On Sept. 21, Prof. Werner Reinartz presents the current study on “Business model innovation in consumer goods”. On the CEO stage, further speakers are Dr.…
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Postponed: Exam inspection "Einführung ins Marketing", 2nd exam date (02.06.2020) Due to the current situation the exam inspection will be postponed.