Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
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Students' pages
Students
News
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Open Position for a Doctoral Student at the Chair in Marketing Science and Analytics The Chair in Marketing Science and Analytics is offering a new position as doctoral student as of August 1st, 2022
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PostDoc Position at the Chair in Marketing Science and Analytics The Chair in Marketing Science and Analytics offers a new PostDoc position as of August 1st, 2022.
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Doctoral Student wanted at the Chair of Retailing and Customer Management - Prof. Dr. Werner Reinartz The Chair of Retailing and Customer Management, Prof. Dr. Werner Reinartz, invites applications for a research assistant in marketing. The starting date is August 1st, 2022. Find the complete job description here. Please apply online here. The…
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Exam Inspection Digital Transformation I - Marketing of Digital Innovations The exam inspection will take place on July 26, 2022 at 08:30 a.m.
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New Publication in the International Journal of Research in Marketing Franziska Völckner and coauthors Magdalena Bekk, René Eppmann, and Kristina Klein propose and empirically show in the article (in press) "All that glitters is not gold...
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Exam inspection for SM Marketing in Specific Context II / Retailing Exam inspection will take place on May 3rd, 2022