Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
... about the team
...about job offers
Exam Inspection SM Marketing, Exam Date: August 6, 2021
The exam inspection will take place on November 16, 2021 at 10:00 a.m.
The digital exam inspection of Marketing IV (Brand Management)...
Alexander Edeling started as Associate Professor of Marketing at KU Leuven
Dr. Alexander Edeling started his appointment as Associate Professor of Marketing at KU Leuven (Belgium) on October 1, 2021.
Post-Covid Business School in a Global Context: More of the same or a new start?
On October 2, 2021, Professor Reinartz takes part in the discussion around the Covid impact on business school at the AMA Global Marketing Conference 2021 in Taormina, Sicily On October 2, 2021, Professor Reinartz takes part in the discussion around…
Student Assistants wanted, starting January 2022!
The Chair of Prof. Dr. Völckner (Marketing and Brandmanagement) is currently looking for student assistants...
Einsichtnahme "Einführung ins Marketing" aus dem Sommersemester 2021
Weitere Informationen zur Einsichtnahme "Einführung ins Marketing" und den Terminen aus dem Sommersemester 2021 finden Sie hier. (Klausurtermine 12.06. und 23.09.2021)
New forthcoming publication on influencer marketing disclosure in the International Journal of Research in Marketing
An article by Zeynep Karagür, doctoral student at the Marketing Area, and Dr. Alexander Edeling, postdoc at the Marketing Area, and the two former Marketing Area researchers Prof. Dr. Jan-Michael Becker (now BI Oslo) and Prof. Dr. Kristina Klein (now…
New book chapter: the role of retailers in inner city attractiveness
Julian Wichmann , Thomas Scholdra, and Werner Reinartz publish their analysis in the new book “Marketing Accountability for Marketing and Non-marketing Outcomes”, edited by V. Kumar and David Stewart
New publication in Marketing Review St. Gallen
Kai Hudetz, MD of the Institute of Research in Retailing (IFH) and Werner Reinartz (UoC) have published an article in Marketing Review St. Gallen on the subject of customer experience management (CEM) in retailing before and after the pandemic…