Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
... about the team
...about job offers
Retailing coming out of the crisis: proceeding digitally after the pandemic
Professor Reinartz presents on May 12, 2021 at the digital Mittelstandsgipfel PEAK, along with Dr. Markus Söder and Prof. Dr. Michael Hüther. Professor Reinartz presents on May 12, 2021 at the digital Mittelstandsgipfel PEAK, along with Dr. Markus…
Ulaga and Reinartz win 2021 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing
Wolfgang Ulaga (INSEAD) and Werner J. Reinartz (University of Cologne) have won the 2021 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing for their 2011 Journal of Marketing paper, “Hybrid Offerings: How Manufacturing…
Digital Exam Inspection SM Marketing - Examination Date: March 9, 2021
The exam inspection will be conducted digitally via Zoom and Sciebo on May 20, 2021 as of 02:00 p.m. Zoom invitation with detailed instructions will follow after expiration of the registration deadline.
Professor Fischer Finalist for the Prestigious 2020 AMA/Marketing Science Institute/H. Paul Root Award
Prof. Fischer was selected as finalist for the prestigious 2020 AMA/Marketing Science Institute/H. Paul Root Award
Student Assistant WHB/SHK urgently wanted: Start immediately - Chair Prof. Dr. Werner Reinartz
Prof. Dr. Werner Reinartz (Department of Retailing and Customer Management) is searching for student assistants. Klick here for more information on the position and the application.
Exam inspection of Retailing / SM Marketing II - 1st and 2nd exam
The exam inspection for Retailing / SM Marketing II for the 1st and 2nd exam WS 20/21 will be held June, 7th, 2021. For details concerning registration please click here.
Exam inspection of Customer Relationship Management / SM Marketing VII 1st and 2nd exam
The exam inspection for Customer Relationship Management / SM Marketing VII for the 1st and 2nd exam WS 20/21 will be held June, 4th, 2021. For details concerning registration please click here.
Stationary retail: How to survive in the city?
Werner Reinartz comments extensively on the new IFH study on stationary retailing developments in Handelsblatt March 24, 2021 [Eine Chance in der Stadt zu überleben]