Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
Learn more...
... about the team
...about job offers
Students' pages
Students
News
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Job Offer at the Chair of Marketing and Brand Management
The Chair of Prof. Völckner is looking for a committed student assistant. Starting date: February 2025.
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Exam inspection SM Digital Strategy and Marketing: Digital Marketing and Analytics
This exam inspection refers to examination dates July 20th, 2024, and September 19th, 2024
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Exam Inspection SM Marketing I: Marketing Mix Management
This exam inspection refers to examination date June 8th, 2024
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Exam Inspection Introduction to Marketing / Basismodul Marketing / Einführung ins Marketing
This exam inspection refers to examination dates June 1st, 2024, and September 25th, 2024
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Exam inspection Brand Management
This exam inspection refers to examination dates June 8th, 2024, and September 16th, 2024