Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
Learn more...
... about the team
...about Cologne-Hamburg Marketing Camp 2020
Students' pages
Students
News
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Tutors wanted at the Chair of Marketing and Brand Management The Chair of Prof. Dr. Völckner is looking for tutors for the coming winter semester 20120/21 to lead practice groups during the first lecture block
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Interview for SWR2 Christine Fleischer interviews Werner Reinartz about the history of loyalty programs for the special “Sammeln“ in SWR2 Matinee. May 24, 2020. [Geschichte der Rabattmarken].
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Postponed: Exam Inspection 'Concepts and Methods of Marketing Mix Management' Due to the current situation the exam inspection will be postponed.
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VERSCHOBEN: Klausur-Einsichtnahme “Einführung ins Marketing” / POSTPONED: Exam-Inspection "Introduction to Marketing" Der für den 4. Juni angekündigte Termin wird verschoben. / The announced date will be postponed.
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Prof. Dr. Franziska Völckner has been appointed to the Editorial Review Board of the Journal of Marketing The Journal of Marketing belongs to the set of most prestigious journals in the field of marketing.
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Marketing Area Report 2019 now online The Marketing Area Report for the year 2019 is now available online. The report can be downloaded here.
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Science Video: Market Share Impact is Lower than Expected Dr. Alexander Edeling, postdoctoral researcher at the Marketing Area, has produced a science video on his Journal of Marketing article “When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance…
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Professor Fischer has been appointed Associate Editor for the Journal of Marketing Professor Fischer has been appointed Associate Editor for the Journal of Marketing. Journal of Marketing is one of the most prestigious scientific journals in the field of marketing.