Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
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News
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New Publication in the Journal of Marketing Franziska Völckner and coauthors Chenming Peng, Tammo H.A. Bijmolt and Hong Zhao present a meta-analysis on brand extension success...
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Best in Track Paper Award for Professor Marc Fischer et al. Professor Marc Fischer, Professor Alexander Edeling (KU Leuven) and Dr. Eric Lennartz (ERGO Group AG) received the Best in Track Paper Award
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The Marketing Area mourns the loss of Prof. Dr. Udo Koppelmann Prof. Dr. Udo Koppelmann passed away on January 13, 2023. We have lost...