Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
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Students' pages
Students
News
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Einsichtnahme "Einführung ins Marketing" aus dem Sommersemester 2020 Weitere Informationen zur Einsichtnahme und den Terminen finden Sie hier. (Klausurtermin 03.06.2020)
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Record sales in spite of lock down [Rekordumsatz trotz Lockdown] Florian Kolf of the German business daily Handelsblatt quotes Werner Reinartz about the challenges of stationary retailers during the lock down stage. January 6, 2021
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Exam Inspection Marketing V - MPM/CRM - Exam Dates February 12, 2020 + June 3, 2020 Registration period will be open from January 11 - 19, 2021, 12:00 pm
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Exam Inspection Marketing III - Service and Media Marketing - Exam Date September 8, 2020 Registration period is open from January 11 - 19, 2021, 12:00 pm
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Exam Inspection Methods and Concepts of Marketing Mix Management (SM Marketing) Registration period is open from January 11 - 19, 2021, 12:00 pm
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Exam inspection of the course "Pricing" Inspection of the exam results of the course "Pricing" (exam dates: December 5, 2019 and February 18, 2020)
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Interview regarding the Retail-lockdown in Germany Prof. Reinartz gave an interview in the Tagesspiegel about the implications of the lockdown in the German retail trade („Der Strukturwandel hätte manche auch ohne Pandemie getroffen“).
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Exam inspection of the course "Introduction into Marketing" Inspection of the exam results of the course "Introduction into Marketing" (exam dates: December 7, 2019 and June, 2, 2020)
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Exam inspection of the course "Sustainability in Marketing and Consumer Behavior" Inspection of the exam results of the course "Sustainability in Marketing and Consumer Behavior" (exam dates May, 19, 2020, and September, 29, 2020)
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Exam inspection of the course "Brand Management" Inspection of the exam results of the course “Brand Management” (exam dates: May 27, 2020 and September 23, 2020)
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Jun.-Prof. Dr. Monika Imschloß has been appointed at Leuphana University Lüneburg On December 1st, Jun.-Prof. Dr. Monika Imschloß has been appointed W2/W3 Professor of Marketing at Leuphana University Lüneburg. We wish her all the best and much success in her new position.
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Welcome aboard our Marketing Area, Hon.-Prof. Dr. Hans-Willi Schroiff! Professor Schroiff will be teaching the new master course 'Consumer Centric New Product Development' as of summer semester 2021.