Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
Learn more...
... about the team
...about job offers
Students' pages
Students
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Interview with Prof. Völckner in the IJRM Newsletter
Prof. Völckner talks about the benefits and risks of gamification.
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Exam Inspection Major Module Marketing II
The exam inspection will take place on October 9, 2023 at 10:00 a.m.
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Retail Lifetime Award
Werner Reinartz has been awarded the American Marketing Association’s Retail & Pricing SIG's Lifetime Achievement Award. The Lifetime Achievement Award recognizes scholars who have contributed significantly to research in the field of retailing or…
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Exam Inspection Customer Management / CRM
The exam inspection will take place on September 7th, 2023 between 11 - 14 Uhr in room -1.501