Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
Learn more...
... about the team
...about job offers
Upcoming conferences
Marketing Strategy Meets Wall Street Conference
Students' pages
Students
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Exam inspection Basismodul Marketing/Einführung ins Marketing - Dr. Julian Wichmann
This exam inspection refers to both examination dates - May, 20, 2023 and September 26th, 2023.
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Job Offer at the Chair of Marketing and Brand Management
The Chair of Prof. Völckner is looking for committed student assistants. Starting date: January 2024.
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Exam Inspection Brand Management
This exam inspection refers to examination dates June 1st, 2023 and September 11th, 2023
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Exam Inspection Marketing II - Dienstleistungsmanagement
The exam inspection will take place on December 8th, 2023.
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Exam Inspection "Digital Transformations, Consumer Well-Being, and Sustainability"
Exam inspection of the Course "Digital Transformations, Consumer Well-Being, and Sustainability" will take place on December 8th, 2023