Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
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Students' pages
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News
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Long-term impact: Stanford study ranks Professor Reinartz in Top 2% globally A new study from Stanford university assesses the global long-term citation impact across almost 7 million researchers worldwide from 22 scientific fields and 176 sub-disciplines. Within the field of business & management, Prof. Dr Reinartz is one of…
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Open Position for Student Assistant - Chair in Marketing Science and Analytics / Prof. Marc Fischer The Chair in Marketing Science and Analytics is looking for committed student assistants as of February 1st, 2022 or later.
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Appointment to advisory board of Recherche et Application en Marketing (RAM) Professor Werner Reinartz has been appointed to the advisory board of the top academic marketing journal in France - Recherche et Application en Marketing (RAM), published by SAGE both in English and in French language.
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Exam Inspection SM Marketing III (Service and Media Marketing) The exam inspection will be held online on December 15, 2021 starting at 2:00 p.m. via Sciebo and Zoom.
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Doctoral Student in Marketing at the Chair in Marketing Science and Analytics The Chair in Marketing Science and Analytics, Prof. Dr. Marc Fischer, invites applications for a research assistant in marketing. The starting date is January 1st, 2022 or later. Please find the complete job advertisement here.
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3 Doctoral Student Positions at the Chair in Marketing Science and Analytics 3 Research Assistants/Doctoral Students for new research project BERD@NFDI
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Doctoral Student Position in Marketing at the Chair of Retailing and Customer Relationship Management The chair of Retailing and Customer Relationship Management, Prof. Dr. Werner Reinartz, is currently looking for a Research Assistant / Doctoral Student. The starting date is Februrary, 2022 (or later), the application deadline is December, 31 2021.…
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New Publication in the International Journal of Research in Marketing Werner Reinartz and coauthors Kopalle, Gangwar, Kaplan, Ramachandran, and Rindfleisch propose in the forthcoming 2022 article "Artificial Intelligence (AI) Technologies in Global Marketing: Current Trends and Future Research Opportunities", a…
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Effie Germany Award 2021 Prof. Werner Reinartz is a member of this year’s Grand Jury for the Effie Germany Award 2021. The award is being given at the Effie Gala 2021 on November 25, 2021 in Leipzig.
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New Publication in the International Journal of Research in Marketing Julian Wichmann has published a new article in the International Journal of Research in Marketing entitled "A Global Perspective on the Marketing Mix across Time and Space". In the paper Wichmann and colleagues identifying major evolutions and likely…
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Exam inspection The digital exam inspection of Marketing IV (Brand Management)...
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Post-Covid Business School in a Global Context: More of the same or a new start? On October 2, 2021, Professor Reinartz takes part in the discussion around the Covid impact on business school at the AMA Global Marketing Conference 2021 in Taormina, Sicily On October 2, 2021, Professor Reinartz takes part in the discussion around…
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Student Assistants wanted, starting January 2022! The Chair of Prof. Dr. Völckner (Marketing and Brandmanagement) is currently looking for student assistants...
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Einsichtnahme "Einführung ins Marketing" aus dem Sommersemester 2021 Weitere Informationen zur Einsichtnahme "Einführung ins Marketing" und den Terminen aus dem Sommersemester 2021 finden Sie hier. (Klausurtermine 12.06. und 23.09.2021)