Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
... about our research
... about the team
...about job offers
Welcome aboard our Marketing Area, Prof. Dr. Hans-Willi Schroiff!
Professor Schroiff will be teaching the new master course 'Consumer Centric New Product Development' as of summer semester 2020.
New publication in the International Journal of Research in Marketing
Werner Reinartz and colleagues analyze one of the top marketing journals bibliometrically. The demonstrate the evolution of topics and authors as represented in the “International Journal of Research in Marketing” since its inauguration. Donthu,…
Postponed: Exam Inspection "Value Creation in the Digital World"
Due to the current situation the exam inspection will be postponed.
Presentation by Dr. Alexander Edeling within the “New Ideas in Marketing” Online Seminar Series on Friday, October 16, 2020
On Friday, October 16, 2020, Dr. Alexander Edeling will be giving a presentation within the “New Ideas in Marketing” Online Seminar Series about his new paper on the marketing-finance interface, which is forthcoming at the International Journal of…
Prof. Hernán Bruno has become a tenured professor of marketing at the University of Cologne
Since September 1, Prof. Hernán Bruno has become a tenured professor of marketing at the University of Cologne. We are truly happy to have him on board.
Prof. Marchand moves to Leipzig University
Prof. Dr. André Marchand, currently Associate Professor (W2) at the University of Cologne, accepts the offer from Leipzig University for a Full Professorship (W3) as of October 1, 2020. He will also become director of the Institute for Service and…
Dr. Jan-Michael Becker now Associate Professor in Oslo
Since September 1, Dr. Jan-Michael Becker is Associate Professor at BI Norwegian Business School in Oslo. We wish him all the best and much success in his new position.
New publication by Prof. Marchand about Social Media Resources
Another manuscript by Prof. Marchand and colleagues at the International Journal of Research in Marketing (IJRM) has just been accepted for publication. Drawing on resource-based theory and the concept of dynamic capabilities, this article…