Prof. Dr. Marc Fischer
Research Interests
- Conceptual and empirical research that demonstrates the marketing impact on bottom-line results and firm value (marketing performance management)
- Marketing analytics
- Marketing-mix optimization
- Brand management
- Market response models/econometric modeling
Curriculum Vitae
Marc Fischer is Chaired Professor of Marketing Science and Analytics at the University of Cologne. His expertise includes the measurement and management of marketing performance, brand management and the optimization of marketing mix.
His articles have appeared in Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Quantitative Marketing and Economics, International Journal of Research in Marketing, Interfaces, and other academic journals. Seven articles won major awards or were finalists, including Gary L. Lilien ISMS-MSI Practice Prize (2x), JMR Paul E. Green Award, INFORMS Franz Edelman Award, JM & JMR Lehmann Award, and VHB Best Paper Award (2x). Dr. Fischer serves currently as Co-editor for the Journal of Marketing and has provided service as member of the Editorial Review Boards of several other journals including Journal of Marketing Research, Journal of Consumer Research and International Journal of Research in Marketing.
He was a professor of marketing (part-time) at the UTS Business School, University of Technology Sydney, from 2014-2020 and has been Morrison Faculty Fellow at the Anderson Graduate School of Management at UCLA, Los Angeles. He is a founding member of the Advisory Council of the Marketing Accountability Standards Board (MASB), Chicago and serves on the Advisory Boards of the AiMark Foundation in Amstelveen, The Netherlands. He also founded the Schmalenbach Working Committee “Marketing Performance Analytics”, in which academics work together with top marketing executives across industries on current topics of high relevance.
Dr. Fischer is Co-Spokesperson of the Consortium BERD@NFDI – NFDI for Business, Economic and Related Data, a consortium to build a research data infrastructure for unstructured data that is funded by the German Research Foundation with a grant of EUR 15,000,000.
Business Expertise
In 2001 and 2002, Dr. Fischer suspended his academic career to assume a position as associate at McKinsey&Company. He has consulted with various multinational companies from diverse industries, such as retail, automotive, pharmaceutical, transportation, media/entertainment, financial services, market research services, consumer-packaged goods, logistics services, and business services, and served as expert witness for international law firms, especially in matters of branding.
He is currently academic director of CEMS-MIM at the University of Cologne, which is a globally leading master program involving 34 top universities from 33 countries around the world.
Click here to download the CV of Prof. Dr. Marc Fischer.
Click here to find the Top Publications of Prof. Dr. Marc Fischer.
Contact
Universitätsstraße 24
101 WiSo Hochhaus
Room no. 3.08, 3rd floor
50931 Cologne
Tel +49 (221) 470 91288
Office +49 (221) 470 91262
Office hours: By appointment only
(for an appointment please send an e-mail to office.fischer[at]wiso.uni-koeln.de)