In our research, we cover a broad spectrum of topics ranging from customer and brand management, internet marketing, retailing, to consumer behavior and marketing performance management. Our work predominantly focuses on empirical problems with high managerial relevance. We try to develop methods and tools which are still accessible to people without scientific backgrounds.
Our goal is to publish our work in the leading, international journals. To reach this goal, we are well connected with researchers all over the world. For example, we cooperate with researchers in the US, Korea, Singapore, Australia, and New Zealand. The map below provides an overview of our research connections.