Bachelor Courses of the Marketing Area

For bachelor students, the Marketing Area offers the following courses:

Further information about the bachelor degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provides by the Wiso Student Service. For questions related to a specific course please refer to the course announcements on our or the other departments' websites and send an email to the corresponding contact person. Note thats no responsibility is taken for the correctness of information, please contact the Examination Office for all examination-related questions and examination regulations.

Bachelor Thesis with the Departments of the Marketing Area

Students may write their bachelor thesis with the departments of the Marketing Area. For further information please click here.

Module	Required ECTS	Course Title	Course ECTS	Language	WS	SS
Base Module Marketing	9	Einführung ins Marketing	9	German	X	X
Base Module Marketing	9	Principles of Marketing	9	English		X
Major Marketing	12	Concepts of Marketing Mix Management	6	English	X	X
Major Marketing	12	Methods of Marketing Mix Management	6	English	X	X
Major Trade Fair Management¹	12	Operative Trade Fair Management	6	German	X	-
Major Trade Fair Management¹	12	Strategic Trade Fair Management	6	German	-	X
Bachelor Seminars²	6	Bachelor Seminar	6	English/German	X	X

¹ The Major in Trade Fair Management can be started every semester and runs over two semesters. It consists of the two parts “Strategic Trade Fair Management” (summer semester) and “Operative Trade Fair Management” (winter semester). To complete this module, two workshop presentations and a final exam have to be passed successfully.

² The Marketing Area offers several Bachelor Seminars every semester. For titles and dates please click here.