Bachelor Courses of the Marketing Department
For bachelor students, the Marketing Area offers the following courses:
- Base Module Marketing I
- Base Module Marketing II
- Major Module Marketing I
- Major Module Marketing II
- Bachelor Seminar Marketing
You can find the specific course offerings for each semester on KLIPS Further information about the bachelor degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provides by the Wiso Student Service Point.
Bachelor Courses of the Marketing Department (Examination Regulations 2021)
| Module | Course Title | Course ECTS | Language | WS | SS | |
| Base Module Marketing I | Einführung ins Marketing | 6 | German | X | X | |
| Base Module Marketing II | Marketinganwendung | 6 | German | X | X | |
| Angewandtes Dienstleistungsmarketing am Beispiel der Messe- und Eventbranche | 6 | German | X | X | ||
| Major Module Marketing I | Methods of Marketing Mix Management | 6 | English | X | (X) | |
| Major Module Marketing II | Concepts of Marketing Mix Management | 6 | English | X | ||
| Experience Management2 | 6 | English or German | X | |||
| Bachelor Seminar Marketing | Bachelor Seminar1 | 6 | English/German | X | X | |
| VWL Bachelor Projektkurs | Zwischen Moral und Markt: Preispolitik und Preisgerechtigkeit am Beispiel der Ernährungswirtschaft | 6 | German | X | ||
1 The Marketing Area offers several Bachelor Seminars every semester. For titles and dates please click here.
Bachelor Thesis with the Department of Marketing
Students may write their bachelor thesis with the Department of Marketing. Find more here.