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Bachelor Courses of the Marketing Area

For bachelor students, the Marketing Area offers the following courses:

You can find the specific course offerings for each semester on KLIPS. Further information about the bachelor degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provides by the Wiso Student Service Point. 

Bachelor Courses of the Marketing Area (Examination Regulations 2021)

Module

Course Title

Course ECTS

Language

WS

SS

Base Module Marketing I

 

Einführung ins Marketing

6

 

German

X

X

Base Module Marketing II

Marketinganwendung

6

German

X2

X

Major Module Marketing I

Methods of Marketing Mix Management

6

English

X

 

Major Module Marketing II

Concepts of Marketing Mix Management

6

English

 

X

Experience Management2 6 English or German   X

Bachelor Seminar Marketing

Bachelor Seminar1

6

English/German

X

X

1 The Marketing Area offers several Bachelor Seminars every semester. For titles and dates please click here.

2 Starting Summer Semester 2023

Bachelor Thesis

Bachelor Thesis with the Departments of the Marketing Area 

Students may write their bachelor thesis with the departments of the Marketing Area. For further information please click here.