Bachelor Courses of the Marketing Area

For bachelor students, the Marketing Area offers the following courses:

• Base Module Marketing I
• Base Module Marketing II
• Major Module Marketing I
• Major Module Marketing II
• Bachelor Seminar Marketing

You can find the specific course offerings for each semester on KLIPS. Further information about the bachelor degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provides by the Wiso Student Service Point. 

Bachelor Courses of the Marketing Area (Examination Regulations 2021)

Module		Course Title	Course ECTS	Language	WS	SS
Base Module Marketing I		Einführung ins Marketing	6	German	X	X
Base Module Marketing II		Marketinganwendung	6	German	X	X
		Angewandtes Dienstleistungsmarketing am Beispiel der Messe- und Eventbranche	6	German	X	X
Major Module Marketing I		Methods of Marketing Mix Management	6	English	X
Major Module Marketing II		Concepts of Marketing Mix Management	6	English		X
		Experience Management2	6	English or German		X
Bachelor Seminar Marketing		Bachelor Seminar1	6	English/German	X	X
VWL Bachelor Projektkurs		Zwischen Moral und Markt: Preispolitik und Preisgerechtigkeit am Beispiel der Ernährungswirtschaft	6	German	X

¹ The Marketing Area offers several Bachelor Seminars every semester. For titles and dates please click here.

Bachelor Thesis

Bachelor Thesis with the Departments of the Marketing Area 

Students may write their bachelor thesis with the departments of the Marketing Area. For further information please click here.