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Venue Map

The AMA Marketing Strategy Consortium 2024 will be held at the University of Cologne, utilizing both the main and seminar building.
Aula 2 in the main building will host the conference opening and subsequent discussions, while various seminar rooms in the seminar building are reserved for additional discussions.
Embedded in the conference, two additional activites are planned: a visit to Cologne Motorworld and a brewery dinner at Sion Brauhaus.

An overview of the different locations can be found in the map below or also via this link.

Main Building - University of Cologne

The University of Cologne, already established in 1388, stands as one of Germany's premier academic institutions. With six faculties, it offers a diverse range of 200 study programs, spanning from management to medicine.

The university's main building, situated directly at Albertus-Magnus-Platz, features a prominent bronze statue of Albertus Magnus at the main entrance. Part of our program will take place in this building's room 'Aula 2' which you can access by taking the stairs on the left upon entry. Please consult the conference program to see which sessions take place at which location.

Seminar Building - University of Cologne

The university's seminar building is situated directly opposite of the main building on Albertus-Magnus-Platz. Specifically, rooms S21-26 within the seminar building have been designated for the AMA Strategy Consortium 2024.
Please consult the program schedule to determine the rooms assigned for your respective discussions.


Open all year round, the MOTORWORLD Cologne is a lively meeting place for car enthusiasts on an area of around 50,000 sqm. From classic cars to youngtimers, rarities, modern luxury cars to bikes: here, you will find unusual vehicles of all kinds. Additionally, the site features exclusive glass boxes for automotive treasures, specialized workshops, high-end accessory stores, and diverse gastronomic establishments. All adding to an unique experience in a historically significant site, once known as the first domestic airport of Cologne or the 'Air Cross of the West' in the 1930s.

The MOTORWORLD Cologne serves as the first evening location. You will have enough time to stroll around this unique venue, before the evening will be closed with a dinner at the in-house Mexican restaurant El Carrito. Charter buses have been organized to bring you to and back from this venue.

Charter Bus information: 
Departure time: 6.30pm
Meeting point: Main entrance, Steigenberger Hotel (Richard-Wagner-Str. 9, 50674 Köln)

Sion Brauhaus

Sion Brauhaus, one of Cologne's oldest breweries, has been delighting customers with traditional German food and Kölsch for over 700 years.
Since then, the brewhouse serves as a popular meeting place, among all social circles. Craftsmen, city council members, workers or civil servants – they all get together for a glass of Kölsch at Sion.

The Sion Brauhaus serves as the last venue of the conference, where the closing dinner will be held.