Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
Learn more...
... about the team
...about Cologne-Hamburg Marketing Camp 2020
Students' pages
Students
News
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Online-Lectures in the Marketing Area begin on schedule from april 6th onwards The lectures and seminars of the Marketing Area will be held as online teaching, the courses will start as originally scheduled in KLIPS from April 6th onwards.
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Ongoing study on hoarding during the corona crisis Professor André Marchand, Juniorprofessor Martin P. Fritze, & Friederike Gobrecht investigate the causes of changing consumer behavior.
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Because of COVID-19: Contact to the offices and teaching staff of the marketing area via email or phone only The chairs of the marketing area including the offices and teaching staff is not able to offer personal consultation hours and advice until further notice.
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Information on current measures and hints in connection with the corona virus (SARS-CoV-2 On this page the management of the University of Cologne informs on current measures and hints in connection with the corona virus (SARS-CoV-2): https://portal.uni-koeln.de/coronavirus
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Einsichtnahme des 1. und 2. Klausurtermins des Kurses “Einführung ins Marketing” / Exam-Inspection of the course "Introduction to Marketing Die Einsichtnahme des ersten und zweiten Klausurtermins (Prüfungsdaten 07.12.2019 und 26.03.2020) im Basismodul Marketing: Einführung ins Marketing findet voraussichtlich am Donnerstag, 04. Juni 2020, zwischen 17:30 und 19:30 Uhr (1. Klausurtermin)…
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Student assistants wanted (SHK/WHB) Prof. Dr. Werner Reinartz (Department of Retailing and Customer Management) is searching for student assistants. Klick here for more information on the position and the application.
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Information on the inspection of the examination results of the first and second exam on “Consumer Psychology and Behavior”, Winter-Semester 2019/20 The inspection of the first and second exam of the course Consumer Psychologyand Behavior is going to take place in the facilities of the Sibille-Hartmann-Str. 4-8 on Wednesday, April 1st 2020, between 10.30 and 12.00am (please note that you will get…
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Information on the inspection of the examination results of the first and second exam on “Retailing”, Winter-Semester 2019/20 The inspection of the first and second exam of the course Retailing is going to take place in the facilities of the Sibille-Hartmann-Str. 4-8 on Wednesday, April 1st 2020, between 8.00 and 10.30am (please note that you will get an e-mail with the…
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Hamburg-Cologne Marketing Camp 2020 We are happy to announce this year's Hamburg-Cologne Marketing Camp, which takes place on June 2, 2020. We have a lineup of 4 excellent speakers who will present their latest research. Our speakers are...
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Bachelorseminars: Deadline for Exam-Registration: March 5, 2020, 23:59 Note that all participants of the bachelor seminars of the Marketing Area have to register for the exam by March 5, 2020. More...