Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
Learn more...
... about the team
...about job offers
...about the Cologne-Hamburg Marketing Camp 2020
...about Student Information
News
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Most cited article in International Journal of Research in Marketing The study by Werner Reinartz, Nico Wiegand, and Monika Imschloß (2019), “The Impact of the Digital Transformation on the Retailing Value Chain” (Vol 36 (3), 350-366), has been listed as one the most cited articles in the International Journal of…
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Faculty Fellow at 2020 UT Austin Marketing Strategy Consortium Prof. Reinartz takes part in the (virtual) Marketing Strategy Consortium at the University of Texas in Austin (Dec. 4-5, 2020). The Marketing Strategy Consortium aims to engage PhD Students with state-of-the-art marketing strategy research and grow…
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Open positions as doctoral students Prof. Marchand is looking for several research assistants with the opportunity for a dissertation. Click here for more information.
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Exam Date Methods and Concepts of Marketing Mix Management (Major Marketing) August 7, 2020 11:30 am - 12:30 pm, location tba after expiry of registration period July 20, 2020
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Exam Date Service and Media Marketing (Marketing III) September 8, 2020 14:30 pm - 15:30 pm, Hörsaal B, Hörsaalgebäude
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Open position as Doctoral Student / Research Assistant in Marketing at the chair of Retailing and Customer Relationship Management The chair of Retailing and Customer Relationship Management, Prof. Dr. Werner Reinartz, is currently looking for a Research Assistant / Doctoral Student. The starting date is November, 2020 (or later), the application deadline is September 15, 2020.…
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Official Denomination of Professor Fischer’s Chair With immediate effect the former designation of the Professor Fischer’s Chair will be changed
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Business Project - Digitization of the Pharmaceutical Industry, Winter Semester 20/21 Business projects with Boehringer Ingelheim and Bayer in the winter semester 2020/2021
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Job Advertisement for 2 Student Assistants The Chair of Professor Marc Fischer is looking for two student assistants as of October 1st, 2020
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Recently published JM Article by Professor Fischer selected as Runner-up for the 2020 Lehmann award The recently published article by Stäbler, Samuel and Marc Fischer (2020). When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries. Journal of Marketing, 84(3), 46–67, was…
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JCR/IJRM Author Development Workshop, EMAC 2020, Budapest (Hungary) In a continuing effort to help authors, the Journal of Consumer Research (JCR) and the International Journal of Research in Marketing (IJRM) are running an Author Development Workshop. As co-editor of IJRM, Prof. Werner Reinartz is one the…