
Welcome to the Marketing Area
We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences.
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Students' pages

Students
News
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Exam Inspection Customer Management
This exam inspection refers to examination dates February 4th, 2025, and April 3rd, 2025!
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Exam Inspection Retailing / SM Marketing in Specific Contexts II
This exam inspection refers to examination date February 11th, 2025
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Exam Inspection SM Marketing I: Methods of Marketing Mix Management
This exam inspection refers to examination date November 23rd, 2024
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Exam inspection: Digital Brand and Customer Analytics
This exam inspection refers to the examination dates December 14th, 2024, and February 17th, 2025.
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REWE Group - Strategie & Inhouse Consulting Event
If you are in the final stages of your studies or have just completed them and would like to gain professional insights? The Inhouse Consulting and Strategy departments of REWE Group invites you to the head office in Cologne.