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Sebastian Hohenberg


Sebastian is a researcher in marketing strategy, focusing on solving important business problems related to organic growth. In his research, he collaborates with industry partners and specializes in topics related to marketing management and sales steering. His work has been published in the leading journals of the discipline, like the Journal of Marketing, the Journal of Marketing Research, and JAMS. Currently, Sebastian is a Full Professor of Marketing and heads the Chair of Digital Transformation at the University of Münster, Germany. His previous roles include Assistant Professor of Marketing at the McCombs School of Business at the University of Texas at Austin and Junior Faculty at the University of Mannheim, where he also completed his PhD. In addition to academia, Sebastian has consulted for companies in various industries, including automotive, chemicals, building, construction, and manufacturing.

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Sebastian Hohenberg
University of Münster