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Adithya Pattabhiramaiah


Dr. Adithya Pattabhiramaiah is Sharon A. and David B. Pearce Associate Professor of Marketing at Georgia Tech’s Scheller College of Business. He received his Ph.D. in Business Administration from the University of Michigan in Ann Arbor. His primary research interests lie in the areas of media monetization, digital/social media marketing, social impact, sustainability and public policy. His research has been published in Marketing Science, Management Science, the Journal of Marketing, the Journal of Marketing Research and Marketing Letters. Adithya has taught courses titled “Marketing Research: Analytics” and “Pricing Strategy and Analytics” at Georgia Tech.

Adithya’s research has received various forms of recognition, including being a finalist for the ‘2022 Shelby D. Hunt/Harold H. Maynard Award’, the ‘2021 AMA Paul E. Green Award,’ the ‘2022 AMA/MSI H. Paul Root Award’, the ‘2019 MSI H. Paul Root Award’ and a winner of the ‘2013 MSI Alden G. Clayton Dissertation Competition Award.’ He is also a recipient of the Distinguished Alumni Award from the University of Michigan’s Ross School of Business.

He serves as an Associate Editor at the Journal of Marketing and the Journal of Marketing Research. Prior to joining the academic world, he worked in product development / management for SAP Labs and Perot Systems, after receiving his Bachelor’s degree in Electrical Engineering from the National Institute of Technology at Surathkal in India.

Contact information

Adithya Pattabhiramaiah
Georgia Tech
Scheller College of Business